Effect of Speed Delivery on Food Delivery Application
Delivery of food is a very promising type of business as most people always prefer to order items or commodities that they may require at there doorsteps. On the other hand, the speed at which this transaction occurs is another vital area to consider as this not only increases the customer’s confidence in the process but also satisfies the agent’s need for the commodities required. Online food ordering services do not involve direct interaction of the buyers as well as the sellers as the buyers mostly depend on the information provided on the restaurant’s portals. The consumers then read the reviews and ratings to make their choices when caring out the purchase. The consumers also find it very easy to search for the various restaurant’s websites or applications to choose the food they would like to take. In this kind of business, the customers are the prominent stakeholders thus delivery time becomes very important as well as the deciding factor in retaining the customer’s interest. The employees involved in this kind of transaction also know that any delay in providing the order requested may result in a high possibility of the customers changing to other food delivery companies. By understanding the importance of timely delivery, the food, order, and delivery companies always ensure that there is a live tracking facility to know about the arriving times of the orders.
The major concern of the seller in this kind of transaction is to ensure food is provided at the consumer’s doorstep within the committed schedule. The food delivery companies are focused on building a strong bond with customers. A lot of research has been done about online purchasing where researchers have been on the look to find out why there exist differences concerning online buying due to the various consumer’s needs and the types of products and services provided. Besides, to provide a more understanding of the behavior of online consumers as this may be of more importance for the two groups of respondents (the buyer as well as consumer). Some restaurants are not able to serve their customers due to the huge penetration in the world market especially in the urban areas where buyers are very selective and they do not have enough time to visit the restaurants. Some online food providers have come up with applications in mobile phones to serve a large population. Using such mobile applications provides convenience to customers.
The atmosphere, cost of the commodity, locality as well as fresh food have also been considered by the researchers on their work. The quality of food, as well as its taste, were also regarded as of importance by various customers. When choosing fast food, the price, as well as the tempo of delivery, were also important key factors. A research carried out on the preference and patterns of spending of the customers identified factors such as social influence, quality of the service, affordability, and health menu as being very important. The style of living of a given individual also has a vital role in the utilization of food and restaurant give the desired satisfaction through the improvement of the taste of food. congestion on the various roads causes road traffic which poses a great challenge to faster delivery of food as the riders take a lot of time to maneuver through the overcrowded roads.
The relationship that exists between online shopping and the intention of purchasing was a positive one. Since the buying intention effect towards online shopping was identified to be consistent with the studies done previously about a salient predator of actual online shopping. The research shows the increased power of purchase intention and behavior of online shopping as compared to the previous work done. The above studies done by researchers show clear evidence of how convenient speed delivery is as far as food delivery is concerned. There are several food delivery facilities in the market and customers are always in need of the offer and discount provided at the right time. As the time of delivery plays an important role in building loyalty in the customers, at the same time timely delivery also affects keeping food fresh during the time of transportation. It is, therefore, important for a firm to be innovative and creative to curb search challenges. For example, some companies have provided a schedule for booking to the customers to help them in case they need to visit the restaurant as this improves the customer’s convenience as well as increasing the profit. For instance, a company using riders to deliver food products can reduce the number of riders delivering food to their customers but with reach rider performing the role of one extra rider. By doing so the riders have to be fast in delivery so that they cannot keep the customers waiting past the required maximum time of 30min.