Effective SEO Trends to Drive Organic Traffic in 2020 and Beyond
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Are you searching for effective SEO trends that will help increase your organic traffic and grow your revenue in real-time? Here are the latest search engine optimization trends that will help your business gain visibility online and rank high in the search engines.
How is SEO going to change in 2020 and beyond?
Introduction
Search engine optimization (SEO) is a marketing technique that helps online businesses generate more revenues and increase organic traffic. This technique is constantly changing, considering new trends, tools, and digital marketing tactics are launched daily. SEO works by increasing your website’s visibility when a client search for a solution you offer in the SERPs.
SEO made simple for beginners
If you’re a newbie in the content marketing industry, search engine optimization is a technique you can’t afford to ignore. This technique has proved to be effective for both globally-focuses firms and startup businesses. SEO can be a bit intimidating for businesses trying to build/redesigning their websites for the first time. However, with the right tools, you can turn SEO to be the source of your company’s long-term success.
In a nutshell, search engine optimization helps online businesses engage and reach potential customers. Whether you’re a veteran digital marketer or an SEO starter, you can use the latest trends to expand your website’s visibility. If you’ve been looking for a refresher to your digital marketing strategies, these are the latest trends that will help you engage potential customers and rank high in the SERPs.
- Voice search optimization as an SEO trend
Did you know more than 20% of mobile searches are voice searches? With the current influx of Google Home’s and Alexa’s, voice search has not only become a pervasive aspect in people’s living rooms, but also a mainstream that can’t be ignored. Today, most searches are local. Therefore, it’s of utmost importance to optimize your business site for local search engine optimization.
For the last 9 months, over 60% of mobile users have at least tried voice search to get instant results. When it comes to optimizing your website for SEO, you can do it yourself or hire an SEO agency. If you’re looking forward to increasing the visibility of your business, you can use the trigger words such as new, best, how, what, and easy.
- Semantic search factors
Semantic search factors are driven by ideal aspects such as entity recognition, user content, query stream context, and natural language understanding. These aspects help search engines such as Google display answers that directly respond to users’ questions.
Search engines such as Google are tailored to answer three types of questions that include short answer questions (SAQs), long answer questions (LAQs), and direct answer questions (DAQs). Today, semantic factors are used by digital marketers to offer the audience the right content. Whether you’re an experienced marketer or a starter, semantic factors are SEO techniques you can’t afford to ignore.
- Entity engagement vs. entity popularity- Key to search engine optimization
Authority of online businesses, also termed as a business entity, is entirely decided based on entity engagement and popularity. According to Tidings Researchers, entity engagement is deemed to be an important trend in the world of search engine optimization. How many mentions does your online business get on social media platforms? Today, getting an online brand mentions is also beneficial for SEO. These are several criteria that can help you know whether your SEO techniques are working or not. Firstly, how many customers ask for your business location using Google Maps? Is your business recommended by other affiliate marketing sites? Entity popularity is an important digital marketing trend that will help you target the right audience/customers.
- Use of videos as a digital marketing trend
Over the years, video marketing has proved to be an effective SEO trend. In 2018, consumers spent over 68 minutes watching online videos. The figure is expected to rise this year, with viewers expected to spend more than 100 minutes watching brand videos daily. According to SEO veterans, videos help viewers learn more about services offered or a product.
Whether you’re an experienced marketer or a beginner in the SEO industry, you can use the following tips to increase your business visibility and generate decent revenues.
- Use brief schema tags to help search engines understand your content better.
- Use engaging/interactive thumbnail images.
- Upload your content to distinct social media platforms.
- Optimize your video’s description and title and ensure your content is mobile-friendly.
- Optimize your content using the E.A.T principle
Today, search engines are getting better when it comes to understanding the relationship between context and words. For beginners, E.A.T is a principle that revolves around expertise, authority, and trustworthiness. The principle aims at helping digital marketers generate killer-content with authoritative links.
In the next few years, Google will delete out-of-context content from the search results. Therefore, you should create content that directly answers consumers’ queries. Whether you generate content by yourself or hire an SEO agency, ensure your content is well written, detailed, and edited. The famous E.A.T principle is used to measure the authority/trust score of your website. For a good credit score, ensure your business website and your publisher have a positive reputation.
Final Thoughts
Quality data/content is undoubtedly the future of search engine optimization. Both quantitative and qualitative data analysis is crucial and essential for your search engine optimization strategy. SEO is constantly changing. This means new tools and trends are regularly released in the content marketing industry. For an effective SEO campaign, align your content with the audience’s needs and buyers’ preferences.