Engaging the target audience genuinely
Digital media design has the power to engage the target audience genuinely. It offers a possibility to have the audience at a personal level by use of visuals. Digital media is a popular tool used when conduction effective persuasive communication. Apart from the slide presentation, there are other different tools, such as PowToon, GoAnimate, WeVideo, and Prezi. Using digital media in presentations is powerful due to the use of images, cover arts, graphs, and statistics to describe the message vividly. From last week’s reading “Creating Effective PowerPoint Presentations,” voice-over narration can be used to reduce the text in the slides to make them more appealing.
Through the class, I have gained appropriate knowledge and skills to become a better persuasive communicator. I have learned the art of generating effective thesis statements for specific audiences and contexts. The knowledge I have gained in this course has enabled me to offer services in an improved way at my workplace. The course has improved my writing in a more formal third person voice and acknowledging my claims properly to render the message more authoritative and convincing. After this class, I feel that I have gathered enough information and the courage to advocate for change in society. Since I understand the ills of my community, especially after doing some research on the social effects of drug addiction, I would like to be at the fore in ensuring that my community has dealt with the menace. Through the use of persuasive communication and digital media presentation, I feel I have a duty to undertake in voicing my concern to the stakeholders and the underrepresented voices in my community concerning drug addiction. From last week’s reading Writing Center reading, it is evident that a public service announcement is not meant to change policies, instead create awareness and proposals for action (2020, para. 1).