Entrepreneurship Project: Company Plan
Entrepreneurship Project: Company Plan
Integrated Multi-Channel Retail Strategy
Lemon Juice company will develop its retail services through three main channels. The various channels include retail within the company stores upon which offline customers can purchase our products. In relation, the company will open a store in Los Angeles and New York, which host a high population of young working ladies. Secondly, our company will run an online marketing model upon which consumers can purchase products from the company website. In relation, the company’s website will outline the products of the company in line with its unique features to influence the decision of the web visitor. The online model will serve as the most effective since our target market is well versed with technology since it consists of young elites. Upon purchase, the products will get supplied in the company stores where consumers can access their purchased products. Lastly, the company will partner with renown retail companies which will offer a platform for selling Lemon Juice company products within their stores.
Operations and Development Plan
Regarding the operation of the company, the company will identify customers interests and their most appropriate clothing styles upon which they develop their products. In relation, the company will adopt designs the develop outstanding feminine styles that is high quality and fitting clothing. The move will help attain customer satisfaction and loyalty to the company brand. Concerning retail services, Lemon Juice company will adopt an online marker strategy through its website upon which consumers can purchase company products. To increase the accessibility of its products, the company will develop physical stores through which offline customers can acquire our products. Furthermore, Lemon Juice company will partner with popular retail companies which will further extend its market share.
The company stores will be located in Los Angeles and New York since they contain a high population of young working females who offer market to the company. The company will also adopt a google cloud technology to help optimize its warehouses. In relation, the company’s information will get centralized, and the company’s inventory will be efficiently managed. Regarding the operations plan, Lemon Juice company will develop a 24-hour system upon which customer can purchase goods at any time of their preference and access them as fast as possible. In relation, the company will ensure efficiency and reliance by offering timely services whenever demanded by the client. The company will employ qualified designers to help develop high quality and fashionable models. The management team will comprise of various managers who will oversee the proper development of company activities in multiple sectors such as production, and supply. Also, the company be headed by a chief executive officer who will manage the overall performance of the company.
Concerning alignment with regulations, the company will ensure workers safety through the development of a safe and sound working condition. In this regard, the company has developed adequately ventilated rooms, with adequate lighting and a comfortable working environment. Also, the company has developed safety measure to ensure the wellbeing of workers in the presence of an emergency. Furthermore, the company will acquire insurance to help diversify the risks involved with textile industry activities more so work station risks. About the operating calendar, the company will open its stores throughout the year. Also, the company will develop discounts on holidays as a way to celebrate its customers. Lastly, the company will establish female celebration events upon which it will celebrate various models shopping within the company. The move will help increase the popularity of the company’s brand and improve its market share.