Event Management and Promotion Week 1 DB
Sports marketing is a lucrative deal. Sports has a vast following. By tapping into sports marketing, we will take advantage of famous athletes and the fans’ love towards their favorite teams. As a brand manager of a lifestyle clothing, I will use promotion, audience, partnership, environment, and revenue(P-A-P-E-R) approach to focus our marketing in sports
Promotion
Local media coverage will help us to get the news to our target audience. Marketing is the first step in the success of an event. (Alexander, 2020). We will use print media for the audience that loves to read newspapers and magazines. We will have a pullout with our branding as a watermark and our organization logo. We will use electronic media to target the message to the audience that loves to watch TV. We shall have a 30-sec advertisement with a few athletes wearing our clothing. Social media platforms will also be used to target the younger generation. Social media remains an essential platform to get the message to people (Sweeney, 2018). In the message to the local media, we will tell the audience about sports activities planned for the day.
Audience
The audience will enable us to focus our marketing. It is imperative to target the right people (Targosz, 2017). We will line up more than one sporting activity to be able to attract different audiences. We plan to have basketball, football/soccer, swimming, and a kids section. For the audience, it will be mandatory to buy our branded t-shirts as they walk in.
Additionally, for each event section, we will provide branded clothes inspired by the sport. For instance, we will provide branded tracksuits at lower prices for the audience watching the soccer match. In the kids’ section, we will brand the bouncing castles. We will also sell branded toys to them. In the swimming section, we will provide our branded swimming costumes. We are planning to bring on board the disabled audience. Therefore, we will offer two branded wheelchairs for two disabled people in the event.
Partnerships
Partnerships will help us to know the right sporting event to focus our marketing. Collaborating with the right people can influence the outcome of an event (Hindman, 2014). The right sporting event will attract big partners. We plan to invite a representative from Nike, Addidas, and Puma to the event. We want to develop a relationship with them. We are going to seek advice from them on how to do brand marketing.
Moreover, we will talk about a possible sponsorship deal with them. This deal will bring us on board as one of their partners. Being their partner will help us a lot in marketing. We also plan to get into partnership with the local community. We will provide our branded clothing to community-based teams when they need to have events.
Environment.
The environment will also help us in marketing. To stand out from the rest, we plan to extend our marketing to assets associated with the events. For instance, for a golf tournament, we will brand the balls and the golf carts. We will also erect boards on the field periphery. These boards will be of athletes wearing our branded clothes. For our athletes, we will offer them a short training on wealth management. We will do this in conjunction with a local sports management company. This way, our brand will go beyond the field. We will also sign a partnership with the athletes to wear our clothing outside of sports too.
Revenue
The revenue will also help us with marketing. We will use the ticketing system at the gate. We will make the tickets very affordable. We will want to generate enough revenues to be able to cover our expenses. |The income generated from the ticket sales and the sale of branded merchandise during the event will be essential in growing the event in the future. We will use the money to run periodic advertisements about the organization in local media.
Reference
Alexander, L. (2020). The Who, What, Why, & How of Digital Marketing. https://blog.hubspot.com/marketing/what-is-digital-marketing.
Hindman, B. (2014, March 14). Event Partnerships: How to Pick, Pitch, and Execute. How To Make Event Partnerships Effective And Successful. https://splashthat.com/blog/event-marketing-partnerships-strategy.
Sweeney, D. (2018). The Importance of Social Media for Small Business. business.com. https://www.business.com/articles/social-media-small-business-importance/.
Targosz, A. (2017). How to plan a successful event – know your target audience. Eventory. https://eventory.cc/blog/plan-successful-event-know-target-audience/.