Factors that Influences Consumer Behavior
The consumer forms the integral factor in the market as the form the basis which the supplier uses to supply their goods in the market. Thus in the making of various decisions in the market, the consumer considers various factors that relate to the best choice of the product they require in the market. Most of the factors induce the direct and quantifiable determination of various decision-making on the products’ purchasing capacity. The factors, therefore, influences the consumer pattern of buying behavior in the market. In this regard, therefore, various factors influence consumer behavior in the market dynamic
The psychological factor is a vital value of influencing consumer choice. For instance, when a customer is well-motivated, it guaranteed the satisfaction to the consumer. The power of motivation is brought about by the goods or services that meet consumer satisfaction. Consumer perception is a core value that influences consumer behavior. For instance, the consumer level of living brings out the impression that those in the high-class level have a mentality that those products sold costly are the quality products, so they purchase them. Similarly, those middle and lower buyers fix themselves to the lower class as the goods satisfy them.
Social factors are another significant factor that plays a tremendous role in buying behavior. For instance, the people you relate with life with and that associates with have a collective purchasing behavior and influence each other. Since human is social, the role and status held in the society largely influences his/her buying behavior, for example, the chief director of a company buys according to his/her status similarly their employs will incur different purchasing form.
Moreover, cultural factors greatly influence behavior since communities have different cultures; for instance, buyers may admit certain goods from different communities while others refuse to buy since they have a lousy perception of that community. Notably, within a culture set, many subcultures form the customer’s divisions.
In conclusion are the factor influencing the power of consumer behavior,