Factors that Make Instagram Popular
Introduction
Instagram is one of the most popular social media networks. The popularity is due to many factors. It was launched in 2010 and has achieved significant progress over time. Mathisen and Stangeby (2017) state that the site serves many purposes but is mainly perceived as the place for “kids.” That perception is based on the fact that most Instagram users are the millennial generation. Facebook was once seen the same. It is an evolution that occurs over time. The younger generations find new platforms and popularize them. Gradually the general population catches on, and the site becomes the new popular network. Another factor that made Instagram popular is that many companies in the world are replacing the traditional marketing methods with social media marketing. The change is due to many factors, among them the ease to access significantly large numbers of customers over a short time. Social media marketing is also relatively cheaper compared to most of the traditional methods. Instagram is a popular social media network.
Factors that Make Instagram Popular
Social Media Marketing
Businesses use Instagram to promote their products and services. The return on investment is relatively higher when using Instagram than those of most of the traditional marketing strategies (Mathisen & Stangeby, 2017). Many social media networks are being used today. However, the degree of popularity varies due to many factors. Consumers who do not want to view advertisements can change the page or flip the channel for methods such as newspapers and TV. However, one can hardly escape ads on social media platforms (Mathisen & Stangeby, 2017). One of the factors that make Instagram the preferred network for marketing compared to Facebook and other platforms is that the audience sees every photo of the people they follow. Therefore, there are higher chances of the audience viewing all the uploaded content because they all show up on their news feeds. Instagram video functions are an added advantage because businesses they allow businesses to talk to the consumers (Putri, 2015). They can also show actual footage of their operations.
Content Display
The content display has played a significant role in Instagram’s popularity. Instagram seems to be better than Twitter and Facebook because of its UI. People mainly access the content posted on Instagram through the site’s official mobile app through which they see the videos and pictures (Mathisen & Stangeby, 2017). Sites such as Facebook allow users to access other factors related to the video or image such as links and chat screens, especially when one accesses them using personal computers and similar devices. The site also allows businesses to communicate with customers more quickly than most other social media platforms.
User Activity
Instagram users are more active compared to those other social media networks. This factor appears to have contributed to a significantly large percentage of the site’s popularity among youth. According to a study by Putri (2015), Instagram users are more likely to comment or share content compared to most of the other social media networks such as Facebook (Putri, 2015). That is also one of the significant factors that make Instagram a preferred site for social media marketing. When a product is shared more, it gets more comments, which allows the product or service to reach more customers.
Conclusion
The above is a description of the various factors that make Instagram popular. Instagram is mainly used by the millennial generations. The stated group is expected to promote the site’s popularity even in the future. For that reason, the organization needs to employ various strategies that are interesting to the young generation and businesses. The use of ideas that advantage Instagram over most of the other Social media platforms such as Twitter and Facebook appears to be one of the appropriate methods of achieving that goal.
References
Mathisen, A., & Stangeby, M. F. (2017). Factors influencing advertising effectiveness and purchase intention on Instagram (Master’s thesis, BI Norwegian Business School).
Putri, J. W. (2015). Factors affecting customers’ online search intention and online purchase intention using social networks: A case study of online shop on Instagram. iBuss Management, 3(2).