Figure 1: Organizational Structure
The organizational structure shows how the business will operate as it grows to enter new markets. It also shows how management intends to achieve organizational goals by working with various categories of employees. The company will grow in the future, which leaves room for in the structure to accommodate new employees and departments. Generally, as the business expands, it becomes impossible for the sole entrepreneur to manage it alone and will require the input of other leaders in a collaborative process. The future goal is to increase its sales and profits by serving a more significant number of customers in the high- and middle-income classes. Besides, it will require more employees to meet the demands of increasing customers (Eppinger & Browning, 2012). Thus, the company should have a flexible structure to accommodate anticipated changes.
Part D: Motivation
Question 1: Motivation Theory
Motivation is essential for organizations to succeed in their markets through human resources. Motivation is also an essential mechanism for companies to work effectively with a talented human capital. Richmond Delivery Online Grocery Store will implement different motivation strategies aligned with the belief of the entrepreneur that different types of employees require different types of motivators. I will use the motivation theory that aligns to my philosophy and the needs of the organization. Thus. McGregor’s theories X and Y is the most suitable theory for my company because motivation depends on the persons being motivated. The theory suggests that the type of leadership in a company depends on the characteristics of employees being motivated (Pinder, 2014). McGregor’s participation theory reveals that managers apply two kinds of motivation depending on the nature of the people, such as self-driven and controlled employees. The self-driven employees require a participative management style, while controlled employees require an authoritarian style of management.
Theory X suggests that leaders use the authoritarian style of motivation, which holds a pessimistic view of employees. The theory presumes that the average employee has an intrinsic dislike for work and tend to avoid it. Therefore, leaders should be controlling, directing, and threatening to force employees to work. They use reward and punishment to drive employees to work, take responsibility, and gain the desire for work. Leaders should use punitive measures accordingly to achieve an outcome from employees. Otherwise, employees will avoid work and remain unconcerned with their work. Failure to lead these people accordingly will detail the potential of the company to achieve its mission and vision. Leaders using Theory X informs people what to do when to do and how to do it (Pinder, 2014). After all, employees are unconcerned about their work and will only work well through the direction. Employees lack self-drive and intrinsic motivation. The theory focuses on self-driven and intrinsically motivated employees. It is an optimistic perspective of employees and supports the use of participative leadership style because employees can work autonomously to generate positive results. Employees are motivated to help the company to achieve its mission, vision, and long-term goals. They also enjoy their work and have a high level of organizational commitment and ownership. As a result, they can work without rewards and punishment because of the internal drive. They work well in minimal supervision environments and prefer positive incentives to motivate them, such as trust and independence to complete their projects (Pinder, 2014). For example, at Richmond Delivery Online Grocery, such employees can process and deliver orders to customers without undue supervision. Therefore, the leader can work with such employees to achieve their vision within their timelines. The employees require a high level of responsibility, which makes them better at getting delegated roles. They tend to be creative and innovative and can support the leader in decisions, such as which new markets to explore. They are problem-solvers and critical thinkers, which are necessary qualities in the modern business environment.
My company will attract different types of employees, in relation to their gender, age, race, skills, experience, and other human characteristics. The employees will work in different functions, such as receiving, processing, and delivering orders. I will have self-driven and employees who require control and supervision to achieve objectives. Thus, I will use leadership styles differ depending on the needs of each individual. For example, I will use democratic leadership for self-driven employees and authoritative leadership for leaders who require control and supervision (Pinder, 2014). Situational leadership is critical in the workplace because I will use different styles in diverse situations to meet the needs of all employees. I will also use intrinsic and extrinsic motivators depending on the demands of each situation to motivate all employees. Effective leadership will inform the capacity to incentivize each employee to produce positive results.
I will work closely with my employees to understand what motivates each of them and implement motivation strategies effectively. For example, I will always spend time working with new employees to train them about the work culture in the organization. Information from studying them will be useful in grouping them depending on the type of motivators work for each person. I will also learn their strengths and weaknesses, especially when creating teams to complete projects, such as the marketing team. Diverse teams are necessary because they will learn from each other and take advantage of strengths to overcome weaknesses. I have gained adequate leadership experience to help me to lead the teams effectively and use incentives correctly. I will implement motivation according to the needs of individuals and teams in my company to achieve our personal and business goals.
Question 2: Self-Motivation
I understand the importance of motivation to help me to create a successful business venture. I will use different channels of self-motivation. First, I will seek the counsel and the guidance of other successful entrepreneurs in the same industry and outside the sector to succeed as a businessman. I can learn a lot from successful people and apply the knowledge to my business. Secondly, I will become motivated by setting achievable personal and business goals and focus efforts into achieving then. Besides, I will take time to celebrate small wins to motivate myself to pursue bigger wins. Although I will have major goals, I will break them down into smaller milestones to avoid discouragement. Besides, I will ensure that the milestones are within my resource capability. For instance, I will set a goal to purchase a new pick-up after one year to increase the delivery capacity. Finally, I will engage in personal reflection to determine the extent to which I have achieved my goals. I will reflect on my mission and vision, as well as the purpose of beginning the business. The understanding of my purpose will motivate me to continue working to achieve long-term goals (Lanaj, Foulk, & Erez, 2019). I will also collaborate with members of my team to grow and expand the business. Self-motivation remains critical in helping me to avoid giving up on the business.