Five Important SEO Trends for 2020
Search engine optimization, SEO, is the process that helps websites to raise their ranking in search engines. Its benefits are that it promotes awareness for the brand and increases trust in the website if it is in the top positions in the search engine. SEO also promotes the website socially when people find it on Google and other platforms. And all this can be achieved by using agencies like SEO Agency Lancashire.
Here are five SEO trends to help you stay on top in 2020:
- BERT
BERT (Bidirectional Encoder Representations from Transformers) uses algorithms to help Google to better understand the context in which keywords are used and enable it to bring relevant results for queries which impacts visibility and traffic. The content will have to be written to match user intent rather than just strings that a user might search.
- User Experience Or UX and Technical SEO
UX or user experience includes the overall experience from the initial interaction in the Search Engine Results Pages to the overall landing page experience. Promoting good technical SEO and UX practices improves site speed and page speed and helps your users get the best possible experience.
- Mobile-First Indexing
Mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. With the increased accessibility to mobile phones, Google has started migrating sites to the mobile-first index. Mobile SEO practices, which help optimize your pages, include adding special effects to your mobile page and responsive pages for better UI/UX on your mobile site.
- Including Video Content
With modern algorithms, websites with video content are more likely to rank on the first page of Google’s search results. Videos encourage people to visit the web site because they are easy to understand and save on time. They also bring out the real picture of the products in the customers’ minds.
- Structured Relevant Data
Structured data give search engines “hints” and helps them to better understand not only what is on a page, but also how each element or page relates to others within the website. Structured data also positions the website to take advantage of future features from Google and other structured data consumers.
Remember that rules around SEO keep changing with every Google update. This is where SEO Agency Lancashire is of great help. On your own, it would almost be impossible to keep up with these updates.