Florida Today and USA Today on space coverage
Florida Today exist as the local brand of the USA Today national brands in which both reports various issues on the spaces topics. The two media outlets partners to bring the latest news on the space industry in a compelling and comprehensive coverage to the audience in a new and engaging manner.
Similarities in Reporting
As witnessed from the past information, Florida Today and USA Today possess space expert with experience in reporting various rocket launching process (Kelly, 2020). Furthermore, they both get involved in bringing the space content to the audiences in engaging and new manners.
Difference
The two publications possess specific differences in the topics covered as well as the scope of the space news. Florida Today reports more extensive on the space news as compared to USA Today. Florida Today covers a wide range of scope and subjects giving more in-depth analysis of various events as compared to the USA Today which only focus on activities involving the lunching or airspace rockets (USA Today, 2018). For instance, Florida Today offers calendars for different events of space activities as well as well organized of coverage from taking to the landing of the spacecraft. Similarly, Florida Today, partners with space-related organizations such as NASA which enables the publication to access and report on various information about the space activities to its consumers (USA Today, 2018). As a result, Florida Today hold more comprehensive scope e while reporting on paces factors as compared to the USA Today that have a narrow scope. As per Kelly (2020), Florida Today covers topics such as types of the spacecraft for use in coming studies and reasons and failing reasons behind the rejected SpaceX and trending news around the space world. In contrast, USA Today highly focuses on shallow and trending information about the space, which includes rocket launching.
Personally, the difference in coverage occurs based on different reasons. Firstly, Florida Today possesses more experts and experienced individuals in the field of space journalism. Such people could significantly help in analyzing various aspects of the topics involved in the area as compared to USA Today that lack or possess limited personnel (USA Today, 2018). Furthermore, Florida Today holds a close association with institutions such as NASA hence accessing accurate and reliable information in real times about various space activities, thus covering more topic and broader scope.
Space Specialized News Outlets
Space.com and Space Daily offers mainly space news to the consumers that cover all the aspect of the space activities. Such media outlets provide a significant amount of information on the field of space in which they possess close follow-ups and interactions.
Based on this fact, Space.com and Space Daily offers excellent content on space subject as compared to the general news outlets such as the New York Times and BBC. The Space Daily and Space.com possess experts in this field and they mainly focus on space news as primary products for the consumers as compared to general news outlets that maintain limited focus on space news and only report in brief or case of breaking news about an incident. Moreover, based on a technicality, Space Daily and Space.com offers detailed information, concepts and use of relevant terms related to this field while reporting to bring a clear understanding of the content by the consumers. However, general news outlets use simple words and principles as well as offering general information about the space activities suitable for understanding among their customers. Some of the concepts and terms used in the field of space would confuse and bring misunderstanding when used in the general news outlet as compared to when employed in space-related outlets as content goes directly to the specific audience.
Florida Today, USA Today, as well as other specialized space news outlets, significantly emphasize the trending news as well as the upcoming events. Such media outlets critically concentrate and explain the activities such as the launching of various missions studies and well as spacecraft for multiple purposes (USA Today, 2018). On the same note, such media outlets profoundly focus on the breaking news and incidence based on discoveries, missions and data from the space world. Furthermore, the outlets focus on topics such as the introduction of the new spacecraft, such as the different models of SpaceX and their impacts on conducting diverse missions (Kelly, 2020). Similarly, the media outlet highly emphasizes the press release, information and breaking news from the organizations such as NASA for the satisfaction of the respective consumers.
American Science News Consumers
Based on habits and trends of the American science news consumers, the aspiring science journalists should concentrate on the general news as opposed to their specialized counterparts. As per Funk, Gottfried and Mitchell (2017), approximately seven among the ten Americans at least shows particular interest accessing the science news. Despite the high-interest level of the population, about 36% of the Americans access the science news regularly and happens by chance instead of actively looking for the information (Su et al., 2017). A large number of the American population, about 71% shows interest in accessing news. However, most of the Americans possess an interest in local and political news. According to Funk, Gottfried and Mitchell (2017), data indicate that interest in science outpace the business and sports and entertainment news each having 18%, 17% and 10% respectively among the Americans.
References
Funk, C., Gottfried, J., & Mitchell, A. (2017). Science news and information Today. Pew Research Center.
Su, L. Y. F., Akin, H., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2015). Science news consumption patterns and their implications for public understanding of science. Journalism & Mass Communication Quarterly, 92(3), 597-616.
USA Today. (2018). USA Today Releases First Augmented Reality App in Partnership with Florida Today. Retrieved 2 March 2020, from https://www.usatoday.com/story/news/pr/2018/03/29/usa-today-releases-first-augmented-reality-app-partnership-florida-today/465776002/
Kelly, E. (2020). SpaceX, eyeing more launches, making major changes at Kennedy Space Center. Retrieved 2 March 2020, from https://www.floridatoday.com/story/tech/science/space/2020/02/28/spacex-eyeing-more-launches-making-major-changes-kennedy-space-center/4905449002/