For a business to succeed, it is imperative to have a functional human resource department.
Car maintenance is something that all car owners have to take part in if they hope to use their cars for extensive periods. As a new business, it is necessary to develop ways to market the business to new potential clients. To do this, multiple marketing strategies can be implemented. The strategy that is gaining traction in the market is the use of personalized marketing. While this is quite a successful marketing strategy, it has had its fair share of challenges.
Personalization marketing will allow the business to know the exact issues that their customers’ cars are facing. This will save the mechanics and technicians time since the data will be collected, showing the progress that a particular car has undergone, and any issues that the car may have that need fixing. This method will be more efficient for a business such as this since the employees have a functional system to keep track of their clients and their cars. This type of marketing will give the business an upper hand since they know what appeals to the different clients, thus when marketing their products they know what to target if they are to retain their current customer base and attract new ones (Xu, Luo, Carroll & Rosson, 2011).
However, personalization marketing needs to be limited due to the ethical issues that have come up. The information of the clients and their vehicles needs to be constantly updated to ensure the marketing strategy’s efficiency. Some people may not be comfortable with this since it allows the business to have their information (Xu, Luo, Carroll & Rosson, 2011). Measures to ensure the client’s information is not given to third parties also need to be created. This will help give the customers confidence that the marketing strategy being used will ensure they can receive the type of service they want. This will be achieved without fearing that other people may have information about their cars or any other personal information given to the business.