Forum 3
A competitive advantage is what makes a company outperform other organizations. It enables a company to gain a superior margin as compared to its competitors and at the same time generate value for the shareholders and the company as a whole. An example of a company that effectively uses a strategic plan to generate a competitive advantage is Microsoft Corporation. It is a leading company in the development of personal computer software. Its strategic plan is to the creation of a seamless experience that comes about as a combination of the magic of the software and the internet. Strategy planning enables it to produce high-quality products and at the same time valuing integrity.
Due to the strategic plan, it has become one of the most powerful brands in the world. The brand has given the company a competitive advantage over its other competitors. It has an installed base of users and this acts as an advantage. Almost eighty percent of all Personal computers in the world are using Microsoft. The main reason is that their software can work seamlessly with the operating system and therefore it is more popular. Being a leader of various ideas and excelling in executing them is a strategy that most of its competitors cannot emulate. Microsoft corporation, therefore, uses its strategic plan of ensuring that it produces high-quality products and at the same time upholding integrity and honesty has made it gains superior margins in the market. The managers at this organization work at ensuring that they encourage innovation in the organization and this is in line with the overall company strategy. Therefore Microsoft corporation has gained a competitive advantage due to the implementation of a strategic plan that ensures all its products are of high quality.
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