From Traditional to New eras: Changes in the Advertisement Industry.
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In the 20th century, especially the years following the 1930s, the advertisement business fascinated the American population. Producers, manufacture businesses, and sellers influenced the content listened to by the nation. Comedians at the time became advertisers. Best selling novels and movies became avenues for the advertisement business among popular culture. In Ken Auletta’s Frenemies: The Epic Disruption of the Ad Business(and everything else), the disruptions involved in the advertisement business are evaluated. In the period, technology started taking form in facilitating advertisements. The digitization of the advertisement industry widely became a factor that promoted trade and products in the American population.
Before the introduction of technological advancements, Aulleta identifies that the advertisement industry was a business booming in profits and free-wheels (Aulleta, 2018). With the internet taking place in society, advancements followed, such as social media and readily available devices to promote its access. Devices providing improvements and revolutionization of advertising came into the market. They affected the position of the advertisement business in the American market (Aulleta, 2018).
While in the 20th-century advertising business influenced the content and prices of products as well as providing employment opportunities, shifts took place over time that affected their place of affluence in American society. WPP in its heydays, was one of the largest advertising business, however, with the introduction of a new era, it was reduced to a company that sought partnerships with other companies such as Google, one of the currently established online advertising platforms (Aulleta, 2018). The growth in technology, the need for better and more accessible approaches to communicating ideas, and concepts resulted in the changes that affected the advertising business.
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