Generating Leads by Offering Free Trial Registrations for SAAS
The power of SaaS cannot be ignored in the modern online business. Software as a service has carved a niche by default, given the ever-increasing tech nature of business today. It has been projected that SaaS will soon become a $133 Billion industry by the end of 2020. SaaS firms offer the use of their software service in small renewable bits. SaaS provides users with a flexible affordability upfront. It also delivers increased profits for business in the long run. The Software as a service is enabled to update its metrics frequently at a small cost, but the constant maintenance ensures that businesses get the best service, hence generate more profit. Another purpose for the regular updates is to enhance user experience. However, it is not always rosy, even with the use of the tech business-enhancement software.
The Evolution
Companies are increasingly embracing and launching SaaS in the hope that they will cash in on the high-returns software service. In the end, there is stiff competition for the same clients. Consequently, businesses have to find new ways of keeping ahead of the pack. They are developing ways of attracting clients. One of the trending approaches, which seem to be working well right now, is providing a free SaaS trial for a limited period.
The SaaS Trial
While you may have already started sneering at the idea of free trial because you think it has been in existence for the longest period, you will be surprised that if you offer SaaS, you are likely to increase the ROI of your business many times over. SaaS is proven to be a potent attraction to customers across the spectrum. It is also a choice tool for B2B business models. SaaS will enable your services and products to sell while you are asleep. According to business sources, nearly 40% of SaaS trial subscribers convert to true customers who buy. Top-of-the-range software reports over 60% conversions for those who start with their trials.
The Benefits of Free SaaS Trial
The software effectively conveys the value of your products. SaaS allows customers to experience such value directly. Free SaaS differs from other salesy literature and demos because it gives users a chance to peep behind the curtains and experience the crux. It presents the best impression and information about the targeted products for sale. It informs the potential user, how the product works, how it looks, and how it interacts with the user in the process of meeting their needs. Remember: “seeing is believing”
Simple Setup
Even for a SaaS company, setting up a free trial is easier than doing a white paper or doing an eBook. It is considered easier than even reaching out to potential customers by phone, whether it is automated or live. The other processes are more demanding because you will have to extensively research, to answer burning questions from your clients. The process of developing good content is long and complex, compared to setting up free trial SaaS. All you need to start generating leads with a trial is to grant users free access.