Growing Power introduced urban farming as a trend, and it changed the way people consume food. Fresh farm food became available to people, and people could pick the food they want. It also brought sustainability to the communities by employing and training them. Growing power changed the way people consume by providing healthy products at their doorsteps which were unprecedented before.
Growing power utilized local gardens and farmhouses for its production of plants and food products. Employees were provided hands-on training and technical assistance to improve productivity. Furthermore, it changed the way people look at the food system. Before growing power, agricultural farming was detached from urban people, and they did not know where their food is grown and how it is grown. It also changed eating habits by consuming more vegetables and self-cooked food.
People consumed sustainable food with ‘Growing Power’ because they knew the ultimate benefit would go to the farmers who work at the farm. Initiatives for the betterment of the people who were engaged in farms were taken to assure that they are not deprived in any walk of life. People consuming food did not know earlier about the lives of farmers.
Farm fresh products became more common because of Growing Power, and it created a trend among people to support the farmers. It also promoted the culture of self-cultivation among people where they can grow the food they want to consume. It also deterred the eating habits of fast food as it became a trend to consume farm-fresh food by the people and they made healthy choices.
Growing Power introduced healthy eating habits and deterred people from eating unhealthy food such as fast food. It became a fashion to consume farm fresh and organic food that was cultivated with sustainable practices.