Guidelines for conducting research and publishing in marketing: from conceptualization through the review process by John Summers
The article titled “Guidelines for conducting research and publishing in marketing: from conceptualization through the review process by John Summers “. It is valuable as it can guide during the research phase of my studies. Notably, learning institutions has a mission of knowledge generation and dissemination. As such, they take an active role in research studies and their publication, thus highlighting the need for them to have a comprehensive guideline or framework for such studies. Even so, the noted low rate of acceptance of research articles in furious fields like marketing calls for the need to have a guideline to follow. The realization will enable me to advance the quality of manuscripts being published and still aid the researchers in attaining such expectations.
I will prefer using the article content given that it has a direct application as a contribution to social sciences. Notably, it becomes a basis for the fundamental aspirations and policies that should be followed for research to be considered acceptable for publishing as a marketing journal. Among the essential requirements which have acted as part of my learning include the development of the necessary research skills and research conceptualization. As a researcher, I will thus consider having a better and reliable research design for a manuscript to be considered professionally drafted and thus acceptable. The author’s observations can also be viewed at this stage as it may guide or change the course of the research paper.
I will thus be able to use such guidelines in applying them to my research studies. For instance, it has highlighted various reasons for which a manuscript may not be accepted, thus making the reader understand the basic requirements that must be attained. For instance, the research questions being addressed may not be exciting or researchable. Moreover, the proposed research can be well-executed but fail to make a significant impact or contribution to the existing literature. A similar case may apply for the conceptual framework, if not well developed, thus lacks precise definitions. Such situations, therefore, call