HEALTHCARE PLANNING AND MARKETING
Communication refers to the exchange of information between the sender and the receiver. Communication has proved to be effective within organizations, especially in strategic planning and marketing process. Engagement is achieved through effective communication. For effective plans to be established, a good relationship must exist among the planners. Marketers and customers should also be well engaged to be in a position of fulfilling each others’ needs. Customers are interested in quality and well-priced healthcare services, while marketers focus on maximizing sales. Communication serves as a critical input in strategic planning, as it facilitates the acquisition of the necessary information, for sound decision making. Various individuals have a room of making their contributions in terms of ideas, opinions, and compliments. Strategic planning, just as marketing, entails predicting the future. Given that the future is uncertain, communication provides room for testing the made assumptions, through discussions, hence creating certainty about the future. Individuals involved in planning and marketing require regular updates relating to their progress, and communication plays such role effectively (Luxton et al., 2015).
Good communication is defined by features such as accuracy, timeliness, preciseness, ethics, courtesy, concreteness, clearness, and consideration. Communication should aim at creating a mutual understanding among the involved parties, leaving no room for questions or request for clarifications (Turaga, 2019). To ensure good communication among my staff, I will educate them on the feature or characteristics of effective communication, and the associated benefits. I will make sure that the organization has got effective channels of communication, facilitating a smooth flow of information. Barriers relating to communication will be identified early enough, and effective & timely remedial actions taken to prevent detrimental effects of poor communication.
References
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46.
Turaga, R., (2019). Effective Communication in Organizations. IUP Journal of Soft Skills, 13(1), 63-69.