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Understanding a Search Engine Marketing Consultant
- What Is A Search Engine Marketing Consultant?
- SEO vs SEM
- What Search Engine Marketing Consultants Do
- Responsibilities of Search Engine Marketing Consultants
- How Will A Search Engine Marketing Consultant Benefit You?
- How to Become a Search Engine Marketing Consultant
- Conclusion
There are tons of businesses on the web looking to sell their products and services. The competition to land customers is stiff and cut-throat in some cases. Businesses are in an ever-ending quest for more and more customers in a bid to improve sales and revenue. Many are turning to search engine marketing consultants to help them achieve this goal.
SEM is an efficient way to grow your business amidst the stiff competition for customers. The competition spurs growth in the search engine marketing industry. Experts running an organic SEO company and search marketing agencies reap the benefits.
Take a look at these statistics:
- A whopping 93% of involvements on the web start with a search engine
- 85% of interviewed retailers say that SEM is the most effective way to acquire customers.
- 61% of marketers say their top marketing priority is SEO and growing their organic traffic.
- 63% of B2B marketers say that SEO is the best in generating leads compared to other marketing methods.
- Most websites realize long-term SEM conversion results after roughly 4-8 months but traffic improves almost instantly.
- Expenditure on mobile search to hit the $30 billion mark soon.
- 75% of internet users hardly scroll past the first page of search engine results.
This is a clear pointer to the significance of SEM in regards to marketing strategies.
What is a Search Engine Marketing Consultant?
A search engine marketing consultant is helps businesses improve organic and paid traffic. The expert also advises you on ways of converting the visitors on your site into buyers. It is not unusual of a site to get thousands of visitors in a day and fail to convert.
There is no need for your site to rank well on Google and generate massive traffic but fail to convert. That means the bounce rate is high and Google takes note of that. The user interaction signal Google gets is that your content is of little help to visitors hence the bounce rate. And so, what happens next is a drop in your rankings.
A search engine marketing consultant uses marketing strategy that reduces the bounce rate. The strategy involves improving your content and landing page to stand out. It then hooks your visitors. In the end, the visitors will take action that benefits your business.
SEM vs SEO
The main difference is that search engine marketing focuses on optimizing a site to get traffic from both organic and paid search. Search engine optimization (SEO) focuses on optimizing to get traffic from organic search. So, we can say SEO is an element of SEM.
An SEO expert runs an Organic SEO company. He concentrates on getting organic traffic. An SEM consultant pays attention to both SEO and PPC campaigns. And it doesn’t stop there. He ensures there is a conversion from the traffic you get on your site.
What Search Engine Marketing Consultants Do?
There are tons of websites on the internet. All these websites compete to appear on the first page of search engine results pages (SERPs). And it is not possible for the sites to fit on the first page of Google search results. So, search engines use algorithms to control the competition. The control gives each site the opportunity to feature on the first page
Google, Bing, Yahoo and other search engines usually make changes to their algorithms. The change in the algorithms knocks off websites from their positions on SERPs. So, it should not surprise you to find your website missing on SERPs. It is a competition and you need web optimization services that will help you stay in it.
A search engine marketing consultant can figure out why your site’s ranking dropped. The consultant will analyze your keywords, backlinks, and content. At the same time, the expert will find out the algorithm changes that affected your ranking. He will determine the changes to make on your site to improve its ranking. And that is what we as search engine marketing consultants do for our clients.
Responsibilities of Search Engine Marketing Consultants
A search engine marketing consultant ensures you succeed in your online campaigns. Here are the responsibilities:
- We take charge of your web content by optimizing it for better results on Google, Bing, Yahoo! and other search engines.
- Carrying out analysis of web analytics and making detailed reports on the same.
- Monitoring clients’ pay-per-click (PPC) campaigns and making appropriate adjustments to yield results.
- Help clients create strategic online marketing plans. These are plans that assure them of realistic return on investment (ROI).
- check clients’ marketing strategies to determine their effectiveness.
- Monitoring search engines for changes in algorithms. We then update our clients’ websites to match the changes.
- Embrace emerging SEO trends to keep clients’ sites up-to-date with new technology.
- Performing keyword analysis to determine the keywords that are ranking well. We then update your keywords with best performing keywords.
- Structuring the pages of your site to enable robots to read them well and hence improve the speed of the site.
How Will A Search Engine Marketing Consultant Benefit You?
You reap lots of benefits by hiring a search engine marketing consultant. We are professionals who understand the nuts and bolts of internet marketing. And we know where to tighten up when your online campaigns become counterproductive. We adjust your SEO and PPC to make sure you realize the following benefits.
Impressive traffic: By pushing up the position of your site on SERPs, you increase the chances of getting many visitors. And the more visitors you get the higher your chances of increasing your sales and doubling your revenue.
Improved online reputation: People searching for information on the web tend to have confidence in sites on the first page of SERPs. Since we strive to improve your search engine ranking, visitors build confidence in your business.
Global online presence: Search engine marketing gives you both local and global online presence. That makes your site get visitors from all over the world.
Lower costs of advertisement: PPC can be expensive if you don’t manage it well. As search engine marketing consultants, we put in place an effective SEM strategy that lowers the cost of your PPC campaigns.
Enhanced conversion: Getting countless visitors to your site does not mean getting sales. Therefore, a search engine marketing consultant works on your landing page, keywords, and PPC to improve conversion.
How to Become a Search Engine Marketing Consultant
Excelling in search engine marketing is no cakewalk. It takes time, hard work, and commitment to learning and putting into practice the knowledge you get. You must get an education that equips you with marketing and SEO skills. Our team of SEM experts has professionals with bachelor’s degrees in Marketing.
The course equips you with knowledge of marketing aspects such as:
- Principles of Marketing
- Marketing Strategy
- Marketing Research
- Supply Chain Management
- Consumer Behavior
- Organizational Behavior
Having exhaustive skills in digital and social media marketing is essential if you have to make it as a search engine marketing consultant. That’s why we sponsor our SEM team for marketing MOOCs and digital marketing boot camps to acquire more knowledge and skills. It is a necessity because SEM is dynamic due to constant changes in search algorithms.
Being a successful search engine marketing consultant goes beyond enrolling at a training institution and graduating. You must be creative and have analytical and critical thinking. Plus, your oral and written communication should be flawless and coherent. That inspires confidence in your clients.
Also, you need professional certifications such as DMA Certifications, Google AdWords, Google Analytics, AMA Certified Professional Marketer, etc. These certifications require regular updating to ensure your skills are up-to-date. And that’s what our SEM experts do to remain relevant and successful in the dynamic SEM industry.
Conclusion
Search engine marketing is the way to go for businesspersons looking to improve their online presence. The dynamic nature of search engine algorithms is so tricky and only search engine professionals can understand. A Search engine marketing consultant can help you improve your organic and paid traffic using SEM tools and marketing strategies.
It takes hard work, education, and creativity to be a successful search engine marketing consultant. Acquiring the vital skills and experience in SEM requires patience, practice, and commitment. Therefore, SEM is no layman’s job. You should look for a search engine marketing consultant to help you out on making an efficient online marketing strategy.
eBuilderz , a Los Angeles SEO Company, has bagged awards in the search engine marketing consultancy field. It would be our pleasure if we helped you register a groundbreaking online presence that converts. Feel free to let us know your business requirements. We can help.