How does a franchise system such as the one used by Two Men and a Truck create value for its global partners?
The US is known for a strong brand power that helps Two Men and a Truck to maintain value for their partners irrespective of the countries where they take their business. Tow Men and Truck is known as an established company that is always available whenever needed. The company provides services to bridge a gap that always exists. Besides, people will always be moving and goods will need to be moved from place to place. Two Men and a Truck provides fast and better analytics than other companies in the same industry and this goes well with customer satisfaction.
Two Men and a Truck points to the size of the middle class in a country and the population’s mobility as the core factors that guide its market entry into a country and ultimately its success. Explain the firm’s reasoning
There are several reasons why Two Men and a Truck points to the size of the middle class in a country and the population’s mobility as the core factors that guide its entry into a country and ultimately its success. First, the probability of members of the aristocratic class to move from one place to another is low. The low-income class on the other hand may not afford to higher an agency for transporting their belongings. Therefore, the middle-income earners remain as the only effective target for Two Men and a Truck.
Is franchising the way Two Men and a Truck uses it a form of exporting or is it simply franchising as discussed in Chapter 15? Or, what is the company really exporting internationally?
Two Men and a Truck uses franchising as a way of exporting and not as a product. The company depends on franchising to export its goodwill and brand name. The company has an already-established brand name and is known for outstanding customer service and an excellent web-based tracking system, which gives it an easy time spreading across borders.
How would you use business analytics to identify exporting opportunities for Two Men and a Truck?
Two Men and a Truck should focus on new business gaps to avoid unnecessary competition. An opportunity exists in developing towns and cities since developed towns and cities have already-established transport agencies and mobility is low. The company can also pay attention to population growth patterns as well as employment and unemployment rates across the world in a bid to identify opportunities.