How E-commerce can thrive during a pandemic: RevenueWire
With Covid-19 forcing governments to enact lockdowns, brick and mortar businesses have either closed down or suffered losses while the online business model continues to thrive. RevenueWire shares tips on how to grow in e-commerce during this time.
Firstly, to survive the pandemic, RevenueWire advises growing and expanding an online presence and visibility to generate traffic and increase sales.
Also, proper scaling is vital. It means planning for future growth and expansion. Scaling is a powerful strategy that requires time, effort, and money. So, how can a business start the process?
– Make a definite plan.
– Invest in better personnel, technology, systems, and operations.
– Seek funding and investments.
During pandemics, online businesses experience increased demands for products and services that proper scaling can help fulfill. Here is how many brands do it.
– Monitoring vital metrics. Keeping track of analytics is what shows the growth trajectory of any business. If it’s sales, are they growing? What is contributing to that growth? Improved sales is a critical factor in determining how well a company is doing. Brand performance and customer acquisition are other vital factors.
– Investing in technology. Online businesses solely depend on technology to run, and it should, therefore, grow with the business. Increased demand can easily overwhelm an online business just because its platform does not evolve with it. RevenueWire is a scaling platform that inspires growth and expansion.
– Using social media. Many companies use social media to generate traffic and acquire new customers. They do this through content, ads, podcasts, webinars, or hiring influencers.
– Using professional content providers. As a business grows, so does the demand for fresh content on its site. This task, when outsourced to professionals, ensures a company has vital content that inspires its growth.
– Running e-mail campaigns. When most people are self-isolating at home and shopping online, automated e-mails sent to customers can help drive sales and grow a business.