Identifying Target Market Opportunities
Audience: aged 20+
In marketing, targeting infers to a strategy that can be implemented with the intent of breaking broader markets into smaller subdivisions when concentrating on a specific group of customers within a given audience. This blog will be essential as it will enable the business-oriented individuals to identify a group of customers who are likely to be attracted by their products depending on their unique characteristics and emphasize solely on serving the group of individuals. In this respect, instead of trying to reach the whole market, the projected business plan will employ target marketing towards keying in their energy into connecting with a precise, defined group of people within a given market. In the following blog, I will be targeting individuals aged 20+ years who are in business. The following blog will be essential to my audience as it will address purchasing habits, brand interactions, and user status. Besides, my blog will consider items such as the size of the business, annual revenue, and business area, differentiate a brand from its competitors, make the audience build deeper customer loyalty, and stay focused throughout the course. The following blog will be introduced mainly to the new entrepreneurs who are new to the market and ready to work and compete with other big entrepreneurs. Understanding the market is very important since it saves the investment money that could be used to advertise in the wrong areas of the market (Perreault, 2018). With consideration, such as the size of the business, the blog will also help the entrepreneurs who are already in the market to improve their knowledge of the new technologies to use to update their assessment techniques.
Project idea 2: health and fitness for busy people
Audience: working people /employed staff
Most of the already employed people have no time to exercise and keep their bodies in shape and size. With the number of people who are not fit going up, health-related issues have become a problem for most of the employed people all over the world. In respect to this, my blog will relate with people who have no time to exercise and therefore have an issue with health and fitness because they are busy. The blog will address most of the employed people and feel like they have no time for exercise, and their health status is worsening each day. The demographic to the following blog will be majorly employed staff from both genders. The idea will be appropriate for this blog as it shows the importance of exercise in maintaining your health and being ready to work with no health-related issues. The blog will address risk related to not doing exercises such as circulatory system health problems, diabetes, weight gain, joint and bone fragility, lack of endurance, and depression (Kramer, 2020). The main challenge of the blog is that few resources and people to research and the people who are required to be involved with the study are always busy. However, within a month, the research will be completed without leaving any matter unsolved. The blog shall have aided in ensuring that people observe the best health-related strategies and improve their health status and work without any issue.
Reference
Kramer, A. (2020). An Overview of the Beneficial Effects of Exercise on Health and Performance. In Physical Exercise for Human Health (pp. 3-22). Springer, Singapore.
Perreault, W. D. (2018). Essentials of marketing. New York: Mc Graw Hill.