IMPLEMENTATION PLAN: ANALYSIS OF IBM
Running Head: IMPLEMENTATION PLAN: ANALYSIS OF IBM 1
Implementation Plan: Analysis of IBM
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Implementation Plan: Analysis of IBM
International Business Machines Corporation (IBM) is one of the leading computer manufacturers in the United States. It assumed its name in 1924 under the leadership of Thomas Watson. The primary purpose of the company was to create and repair computers. The company is fully established and has grown to different parts of the world to enhance its competitive advantage as it competes with other firms that deal with the same product (IBM).
The daily operations of IBM are based on the mission, vision, and organizational structure of the company. The organization has different strategies that help the firm to deliver its services effectively and efficiently as well as maintain its customers. The mission of the company focuses on meeting the needs of the customer. IBM ensures that it satisfies its clients by providing its best customer services. This strategy helps the company to meet the requirements of the customers, which is essential in achieving customer loyalty and also maintaining its competitive advantage. Regarding team satisfaction, the mission of the company requires the organization and the employees to be committed and work as a team which will help the firm to increase its productivity and the income as well (IBM). Additionally, the mission statement encourages the employees and other stakeholders to work hard towards improving the performance of the company. These aspects are essential for the growth and continuity of the company. Concerning satisfying the community, IBM’s mission states that the organization operates in a safe, clean, environmentally sound atmosphere and also takes part in community-related affairs such as charity and organizing tournaments. By engaging in community activities, this means that the company is not only interested in making profits but also to support the society in various ways. This approach is essential in building trust between the organization and the community. Also, the company can market its advanced technologies by taking part in community development.
Furthermore, IBM has an organizational structure that helps to streamline day-to-day activities. The organizational structure plays a vital role in determining the extent and manner in which the superiors delegate power, roles, and duties. Additionally, the company is also able to control and coordinate the flow of information between different departments (IBM). Therefore, the organizational structure of IBM can be considered to be a functional and decentralized structure. In this form of organization, different departments and management levels are encouraged to contribute their ideas as a way of promoting innovation and strengthening the organization. This structure is advantageous to the company because it creates room for learning and development since ideas come from different sectors of the company, thus creating a broad pool of ideas which lead to creativity and innovation.
The strategy, mission, and organizational structure of IBM have various positive aspects. For instance, the growth strategy helps the company to streamline its processes, thus promoting on-time delivery of computer systems, software, networking systems, storage devices, and microelectronics. The mission statement supports the firm to improve its advantage in the marketplace by focusing on innovation and increasing the supply of the products. Also, by utilizing the growth strategy, the company can exercise product diversification where it offers different products such as spare parts of computers, hardware, and software (Lambardo, 2018). The market penetration strategy has helped the organization to achieve recognition in the international market, which is essential in improving the competitive advantage. It is through the organizational structure that allows the stuff to come up with different ideas that the company can develop and utilize the various strategies that promote its success.
The short-term goal of IBM is to sell the old stock of computers and accessories to its customers in America and different parts of the world. Also, the company aims at maintaining constant customer satisfaction in its daily transactions. On the other hand, the long term goal of the company is to be committed to developing a diverse environment that will bring about diversity in the global market as the firm strives to engage the key market segments (Lambardo, 2018). In addition, the company focuses on becoming the leader in creating, developing, and manufacturing the most advanced information technologies.
The company can improve its strategy, mission, and organizational structure by undertaking a SWOT analysis (Rowland, 2017). This approach will help the company to determine its strengths, weaknesses, opportunities, and threats which will help the organization to be more alert on any changes in its operations. Moreover, IBM should carry out a performance trend analysis. In this way, the firm will be able to use previously collected data to determine the performance trend of the company and also identify areas of improvement.
In conclusion, the mission of IBM is to satisfy the requirement of their customers. The organizational structure of the firm allows every department to contribute their ideas, which are essential in the development of the organization. The positive aspect of the strategy and the mission statement is to bring about diversity, which is crucial in achieving competitive advantage. The short term goal of the company is to clear the old stock of computers systems and other devices whereas the long term objective is to be the leading manufacturer of the most advanced information technology in the world. Finally, the company can improve its mission, strategy, and organizational structure through undertaking a SWOT analysis and performance trend analysis.
References
IBM. (n.d.). Our values at work on being an IBMer. Retrieved from https://www.ibm.com/ibm/values/us/
Lambardo, J. (2018). IBM’s mission statement & vision statement. Retrieved from http://panmore.com/ibm-vision-statement-mission-statement-analysis-recommendations
Rowland, C. (2017). IBM SWOT analysis & recommendation. Retrieved from http://panmore.com/ibm-swot-analysis-recommendations