Impossible Foods Partnership with OSI Group a Huge Success

Despite the global economic downturn, the partnership between Impossible Foods and the OSI Group has ensured continued financial success. It has enabled the meeting of the demand for the Impossible Burger, which has been on the rise as more people opt for the revolutionary meatless food option.

Since the partnership in April 2019, a lot of strides have been made through Impossible Foods, a food technology startup that makes meat and dairy products from plants. OSI Group, an operator of over 65 processing facilities in 17 countries, brought on board over 100 years of success.

Overwhelming Demand

The deal came at a time when demand had surged to unprecedented levels. Back in the US, Burger King, the second-largest burger chain had debuted Impossible Whopper in April. The partnership was more than welcome to meet this growing demand.

Since then, Impossible Foods has been able to expand to different markets on two continents. The production rate has tremendously increased ever since the co-manufacturing deal.

Funding in 2020

Impossible Foods moved fast to secure $500 million in funding at the beginning of 2020 as the news of the pandemic set in with predicted uncertainties in the economy. That brought the total funding to $1.3 billion since its founding.

The funding ensured continued production and distribution of the meatless burgers during the crisis. It allowed the duo to be well-placed to meet people’s need for variety during the pandemic.

Positioned for Future Success

With a significant amount of funds set aside for research, Impossible Foods and the OSI Group are all set for the future as the economy recovers. Consumers are now opting more and more for alternatives to animal proteins like beef, fish, poultry, and pork. Impossible Foods is moving fast to expand its product line, and with the production power of OSI Group, the future looks bright.