We, as humans undoubtedly have so many needs and wants. A person’s daily routine involves consumption of different products. However, we can all never have the same preference of these brands depending on our needs, prices and quality. Marketing, therefore, serves to solve this gap. Ideally, marketing strategies aim at fulfiling the different needs of consumers while still maintaining client satisfaction. With the growing competitive market, many businesses implement on researching customer’s needs and preference, analyzing their purchasing decisions and in turn fulfilling them to stay successful, (Camilleri, 2018)
However, I believe that marketing has a strong influence on what a customer buys. It is indeed true marketers cannot create a consumer’s needs; however, they strongly manipulate their needs. For instance, you sometimes end up buying a product that you did not intend to or rather buy counterfeit products. So much of these decisions are manipulated through marketing. Marketers use many strategies to persuade consumers to buy their products because they know that people buy items always to solve their needs. Therefore, marketing strategies such as promotions and sales aim at attracting customers and influencing their buying decisions. Similarly, brandings and advertisements on social media platforms and TVs are done uniquely and in sa attractive to build a need in a customers mind.
Similarly, Human beings tend to want to buy more and more or rather not precisely knowing what we want. Many companies, therefore, use this opportunity to grab the customers’ attention, persuade them and then create demand. Demands are created by informing customers of their preexisting problems that need solutions (Camilleri, 2018). Companies then create products that serve this challenge. Marketers, therefore, know that when they meet their customer’s expectation, they will stay loyal and find more customers. I, therefore, believe that marketing influences a customer’s buying behaviour greatly.
Reference
Camilleri, A. M. (2018, December 17). Understanding Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product, 29.
