Part B
Instant Communication
Interacting with a potential consumer by sending the email, propaganda, and social media app. Through this method, it allows e-commerce stores to interact with consumers and provide channels for promoting products, services, and transparent information. The consumer will always know your latest product, and this will gain a high profit. If Consumers who have any inquiries can instantly communicate with the company. They will solve your problem as soon as possible.
Made brand more humans
Due to the popularity and influence of social media, social media marketing becomes an important part of any company’s marketing strategy, because customers need to buy company products through trust. Apple is one of the best examples. Strategic marketing ensures that the brand awareness rules are paramount among its users and so effective that Apple has millions of people supporting their products even before they release them, and customers are waiting at their door even on the day it opens for sale It took a long time, even a week.
Target the consumer or segmentation
Through the demographic, behavior,psychological and geographical, the online companies can target their customer using these all segmentation will make the online company target the consumer easily and can attract the consumer buying your product. For example, an Online company can launch some spicy food for the Malaysian consumer because Malaysians like spicy food.
Customer loyalty.
Through the digital platform, an online company can maintain a good relationship with the consumer. An online company can offer the award to those who spend more and always offer the promotion. The brand must provide a good loyalty program in the first place, effectively promote and communicate its product benefits.