Internal company analysis
Introduction
The operating environment of Cadwell constructions is dynamic just like the operating environment for other businesses. The organization, therefore, need to monitor these changes to ensure for any change that may affect the business profitability is met with a counter change which curbs the implication of the said change or reduces its impacts. The organization has to undertake a marketing audit to understand its current standing regarding the market share and also on competitiveness. The marketing audit is aimed at identifying the marketing capabilities of the organization by identifying the organization’s strengths and weakness. The organization preparedness to exploit the future opportunities gives the organization a competitive edge over its competitors. Marketing enables the organization to communicate its offering to the target customers to enable them to make informed decisions when purchasing from a given producer. The organization must also identify the weaknesses which they ought to adjust to try and turn them into future strengths and competencies. Understanding the dynamism of the marketing environment allows the organization to adjust the microenvironment factors to try and reduce the implications of the external factors which are beyond the organization’s control.
Internal company analysis
strengths
The organization has embarked on technological advancement approaches to ensure that their operations are carried out effectively. During this technological error, any firm which has not adopted technology used in its operations cannot compete effectively in the marketplace. The organization has adapted technology used in different facets of its operations which gives it a competitive edge over rage competitors. Among the areas where the firm has implemented the use of technology include; areas like the employee supervision process. The organization operates a system which automates the supervision of the workforce. The approach enables the managers, and the supervisors o engage in other production practices.
The technicians need to be effectively monitored and guided to ensure that they operate based on the set guidelines. A challenge which has been noted in the firm is lack of skilled labor personnel. The employees, therefore, require guidance from the experts on how to undertake various practice. The process may be time-consuming and tiresome affecting the overall production. However, through the use of the system, these guidelines and instructions can be offered to the employee through the system. Coordination and collaboration between the different departments within the organization have also been facilitated through the use of technology within the organization. Another important use of technology is in the financial management and control for the organization. Due to the use of these software’s the organization financial management has highly improved and large profits have been recorded within a short period. The technological advancement also has boosted the coordination between the parties due to this the communication has become effective among the employees. Past failure before the employment of the current construction manager, had been attributed to poor human resource corporation. The technology support promotes teamwork among the employee.
Every member of the team within the organization receives information promptly making coordination among the employees at different sections easy. The real-time communication platform through the organization’s technology infrastructure enables the organization to get updated information, especially when engaging in marketing research. The technological advancement enables the use of data analytic tools which the organization can use to analyze the trends within the marketplace with more ease and therefore getting the required information about the market trends.
The organization clouding system offers a good storage platform for the information and data pertaining the organization’s past activities. The information, therefore, can be used for future promotion of the organization’s practices.
Another strength is the organization structure the current structure has delegated responsibility to different employees making them part and parcel of the overall production. The approach in this condition enables management by the objective approach. The different teams are tasked with a different task and the authority to make decisions about the same. The approach enables the employees to own the organization goals and objectives and operate towards ensuring that the set goals are realized. Through the tea work approach, every team member becomes responsible for the team’s goal. The breakdown of these projects to be led by a specific team leader provides an avenue for employees t specialize in their specific roles. Through this approach, the organization can achieve high productivity and increased sales volume. The teamwork approach provides the employees with a sense of belonging as they associate themselves with the organizations, this makes them be internal marketers of the firm.
Effective leadership has been identified as a strength of the firm. The leadership has ensured that the staff undergoes through a training program to equip them for the task ahead of them. Under the new leadership, the effectiveness of employees is improved through proper training. The training helps promote the productivity per employee and also reduce wastage which may occur when the employee doesn’t know the best mechanism to use in carrying out their tasks. The current leadership has invested in ensuring that they effectively utilize the human resource in the firm. They achieve this by ensuring that the employees are well motivated which boost their overall productivity. The company also allows employees some time to relax and take a break from their roles which are highly technical. The approach ensures that the employees are in stable mental condition when undertaking their roles thus improving productivity.