Introduction for Research Paper on Film and production
Film and production is a wide discipline which is interesting to conduct research. Businesses use films to feature advertisements for different products and services to target a wide market. TV adverts, billboards, and various posters create attention to the viewers and these results to buyers developing interests in the featured products. Therefore, film and production have been used as an appealing media of communication of brands by businesses. This research aims at exploring the role of films and production in advertisement and promotion of business brands through different methods. The use of visuals increases the curiosity of the viewers, and they end up enquiring more about the advertised products and services.
Most advertisement features during the prime hours when most people are watching the TV. For example, a business advert targeting a large group of working people normally airs its adverts in between an ongoing activity which majority of the working people are watching, for instance during news time at night when most people are having supper. Business people normally create a working relationship with the filmmakers and producers to allow them to advertise their products and services in their movies.
Filmmakers and producers also earn through advertisement strategy whereby most viewers of the movie end up becoming buyers. The role of films and production in product promotion can be seen by the use of branded items and clothes in the visuals, which is one of the ways of promotion. The appearance of branded items in a movie or film contributes to significant growth and development of the product. Therefore, research on this topic will help in identifying the role and impacts of film and production in the business promotion to both the business and filmmakers.