Management and leadership in health.
Question 1.
Pre-service activities involve planning and other strategies that an organization put in place to determine its potential customers and other services to be provided before the commencement of its operations. These activities are; marketing and market research to identify potential customers, Branding products to determine what the organization does, the promotion is done to advertise products and service design, and pricing. Organizations can create a competitive advantage by coming up with unique marketing styles, attracting brands, and locating health care at a strategic place to attract many customers.
The service point is centered on patient care and delivery, studying the market, and market activities. Activities at this stage are a point of clinical service operations where intensive care is needed, like the acute illness that requires quick recovery. (Alomran 2019, p.136). Clinical innovation. Experts come with new ideas and systems to boost patients care. Point of service marketing. It entails enhancing the experience of patients in delivering service. The organization should improve customer attendance activities like a quick response, and effective service delivery to be competitive.
After service activities are those who follow up after clearance of a patient from a health care, it is the last contact the customer has with the health care. It is made to build a satisfying feeling for the customer. The customer is called back to ascertained her progress. If he is not going on well, another prescription is given. For a company to remain competitive, it has to improve after service activities like getting customers’ views about the service offered. (Alomran 2019, p.141). The health care will rectify mistakes on the complaints of customers. They will feel cared for and come again for services.
The central elements on stages of service delivery are, customer care, Improving service delivery, and increase of customer. The three steps all centered on the demand of customers. They major on the activities that will make them satisfied with the services offered. Improving service delivery is another critical issue. It is done to increase the number of customers. All the activities in the three stages aim to increase the number of clients which will lead to high profits.
Question 2.
There is a lack of communication between management and the floor staff. This implies that’s there are strategic activities that will be put to a halt. These are activities like an increase in service delivery, marketing, and branding. The staff on the floor will fail to take responsibility, or maybe there will be a go slow. Consequently, there will be reduced services offered, a lack of competitiveness, reduced sales of products, and low turn up of customers. Continued lack of proper communication may lead to the collapse of the organization.
A committee comprising of householders, government officials, non-government organizations, individuals, and private firm representatives should be formed to solve this issue. (Cheng et al. 2016, p.25). Possibly, this committee should bridge the gap between the management and the staff on the floor. They should put in proper communication channels. A person from the floor staff can be appointed to represent m in the management committee. This will ensure appropriate channeling of their grievances to the management. This committee should develop strategies like increasing marketing, re-branding, and staff motivation to add value in service delivery.
Question 3.
The location of an organization has a significant impact on the organization’s strategic plan. W. The ACHA’s health care is almost collapsing. To restore it to its original standard, numerous changes need to be made to give it a new look and impression. This lures back customers and makes it stabilize in service delivery. First, the vision needs to be changed. The existing one has been associated with a failed health care. The introduction of a new one will make customers believe that it’s a modern institution with new service delivery methodologies. It must be given a vision that will win the trust of the customer. For example, to provide holistic services as a trusted partner in health care. This strategy will win the hearts of customers and restore the organization to its original status.
Question 4.
This is a collection of business activities that are done by a company to add and create value to its clients (Zamora 2016,p.123). It is a business management tool that originated from Michael Porter in 1985. The creation of value gives a company an advantage in competition and high profit. The purpose of this chain is to enable a business to have a competitive advantage over other firms. It helps in identifying opportunities that are differentiative and cost-saving in production.
This tool can be used in health care to put up strategies that will enable it to cope with global competition. It can be used to overcome uncertainty, such as anticipated reforms and pending legislation (Bashir & Verma, 2017, p.7). The value chain is adventitious in that it enables a company to survive in a competitive environment. Moreover, it can be applied to any business irrespective of its activities. Despite man’s advantages, the main disadvantage is that it focuses too much on the microenvironment leaving the more significant strategic area.
Bashir, M., and Verma, R., 2017. Why business model innovation is the new competitive advantage. IUP Journal of Business Strategy, 14(1), p.7.
Zamora, E.A., 2016. Value chain analysis: A brief review. Asian Journal of Innovation and Policy, 5(2), pp.116-128.
Alomran, M., 2019. Implementation of strategic management practices in healthcare sector in Saudi Arabia. Int J Bus Adm Stud, 5(3), pp.131-144.
Cheng, A., Kessler, D., Mackinnon, R., Chang, T.P., Nadkarni, V.M., Hunt, E.A., Duval-Arnould, J., Lin, Y., Cook, D.A., Pusic, M. and Hui, J., 2016. Reporting guidelines for health care simulation research: extensions to the CONSORT and STROBE statements. Advances in. Simulation, 1(1), p.25