Managing Communication for Success of Organisation
Organisations are going through competitive age for achieving overall success. Furthermore, communication is one of the important processes to achieve and survive success. Communication is a process of exchanging information in the form of thoughts, opinion, speech, writing or other mediums. Communication provides a mechanism so that teams can work properly. Another important factor is this process increase knowledge among groups collaborating. To utilize knowledge horizontal communication among specialist more frequently is effective (Garicano & Wu 2012, pp.1). Hence, organizations can get succeeded if specialist communicates more frequently over small issues. Several issues that appear with communication between manager and employees. For example, misunderstanding, wrong product delivery to customers. Therefore, this essay will argue about how communication is a critical asset for organizational success and its management is necessary. Furthermore, I will present major benefits such as transparency, complex work processes, marketing as well as the building of public and human relations.
In the first section, I will present how communication helps to build transparency will the customers in the organization. In the second section, I will illustrate how complex work processes can be reduced into a simpler form. The third section will disclose public and human relations are built on communication. Lastly, marketing is important to factor for organization and why communication is important to occur.
Communication in any form helps to build transparency in the organization. Communication is an important source so that companies can build a transparent network with their employees and customers. For instance, the Commonwealth Bank of Australia is one such cooperate firm which is based on transparency. CBA is a bigger multinational bank whose headquarter is situated in Sydney, Australia and founded by the federal government in 1911. CBA uses a lot of information technology concepts a form of communication between the employees. They also try to make a transparent medium so that people associated with the bank know how their money is being kept. Additionally, this transparency in such banks provides them with several benefits. Transparency improves inflation expectations, the consensus across forecasters, credibility, reputation, and flexibility of central banks. Furthermore, they do not influence output and output variability and increase policy anticipation (Neuenkirch 2012). One such technology that could provide transparency is being implemented by the bank named as a cloud-based model. This platform ensures that CBA has security and compliance over its security (Schlagwein, Thorogood, & Willcocks 2014, pp. 213). For example, only people associated with this platform and in reach of Australia can access the information. Therefore, communication in the form of an online platform is made available to users.
Some argue that lack of communication in a central bank collapses them as a whole. It is quite a famous argument that is being gone on for a very long time. However, research shows that communication is always done in the banking organisation. Without communication among internal processes, it is impossible to achieve any success in financial markets. For example, the European Central Bank has implemented a communication policy to predict their interest decisions for policies (Sturm & De Haan 2011, pp. 41). Furthermore, this type of predictions is quite helpful to understand the future of companies. Hence, arguing against communication strategies is pointless. Additionally, in such banks managerial communication often takes place. Such a process considers managers for being discussion over policies. Also, the sender and receiver share information and knowledge through such processes. Another important step which taken by the business organisation is social media as a form of communication. According to research done by authors Senadheera, Warren, and Leitch (2011, pp. 5) four of the most popular social media services, namely Facebook, MySpace, Twitter and YouTube are used by Australian banks. Lastly, Matt Comyn, the new CEO of the Commonwealth Bank will implement digital banking tools for the future of communication policies (Pash 2018). Therefore, CBA and other Banks are taking initiatives and changes in their communication policies. The organisation cannot be collapsed in the banking sector because of better decision making process management.
Communication works as an integrated tool for reducing complex work processes in an organisation. In a political organisation, communication is considered as the most important asset. With any sort of oral or written communication, it is impossible to form a political party. Complexity is quite common for instance, political leaders do not agree to one thing due to different views. Another workplace disruption is a lack of collaboration among team members of the party. Next, complexity arises as there is lack of communication models among management. Similarly, with a non-political organisation, workplace complexity occurs. For instance, with customers communication problem occurs and delivery is not that promising. Hence, simplification between customers and organisation should be kept by clarifying their needs (Ashkenas 2014). Thus, meetings are held with them communication media such as face-to-face, email, and video calling from a remote location. This develops their trust among organisation and customers freely share their queries. Therefore, workplace complexity can be removed effectively by having a communication medium.
It has been quite argued by researchers that communication mode is always successful. Even though the communication mechanism is applicable in the organisation’s success. Still, a lot of companies are facing errors due to their failure in the overall management structure. For example, email communication is considered as the best sort of medium to reduce complexity. However, research states otherwise that people do not even check their emails. Further, a comparison was done for policies of checking email continuously due to specific period according to Barjis, Gupta, and Sharda (2011). The results stated that employees, as well as a customer, check their email less frequently. Henceforth, organizations are not collapsing without structure but require to remove some gaps effectively.
Communication can make an organization successful by building a better marketing approach. Marketing is another critical factor in which communication management is widely used. Several organisations are structured as a startup and they collapse right away without any marketing strategies. Hence, communication comes as a tool which not only increases value but makes them popular among masses. Branding as a communication mechanism is used to improve market value. A brand can be defined as the image an organisation create through design such as name, ad, logo and behaviour of product and services. Another example is global brand building that provides extensive reach to people across the world, awareness among customers for product or services, and uniform positioning and worldwide image (Kuang-Jung et al, 2015). Thus, communication is quite helpful for building an image for the companies. Another form of implementation for marketing is considered to be corporate communication. With the help of communication and corporate marketing, policies are designed for companies. Corporate marketing refers to a customer, stakeholder, societal and CSR/ethical focussed philosophy enacted through an organisational-wide orientation and culture (Illia & Balmer 2012, pp. 415). In other words, a better marketing approach is now made with promotional activities present on social media. Thus, social media pages are quite helpful to build promotional marketing activities successful.
Public and human relations can also be built through the management of effective communication. Public relations is described as communication that occurs with shareholders and stakeholders such as local communities. Whereas, human relations occurs when communication with an internal audience such as employee occurs. Both these can be addressed by effective communication management. Public relations are maintained by having effective conversations with communities. For instance, the organization communicate strongly by holding meetings, outings and social media platforms. On the contrary internal audience such as employees can communicate through managers with emails, chat applications and verbal discussion. Hence, this type of relations helps companies to survive with each other effectively.
To conclude, communication is an important tool for achieving success. This essay argued how communication is an important asset for organisations by building transparency, public relations, human relations and marketing brand. It was identified that businesses like central bank build transparency with users by communicating with an internal and external audience. Further, communication works as a tool to remove complex processes at the workplace. Next, communication is also contributing to marketing on the global level. Effective communication can also help achieve public relations and human relations. These types of relations help to survive in the competition successfully. Companies are using techniques to manage communication through different types of tools and strategies. Internal and external communication happens in the organization to reduce work complexity. The barriers and issues from an organizational structure can be removed if communication is better with employees and stakeholders. Thus, organizational behaviour is also quite improved with such strategies.
References
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