Marketing and Operations Plan
Introduction
The Marketing plan visualizes the establishment of a firm that will deal with selling and distributing toilet paper products that are of high quality using the best and standardized practice of manufacturing to the targeted audience who are in panic of contracting coronavirus.
Marketing Plan
Target market strategy
The use of tissue paper has no substitutes and is hygienic, and ideally, everybody in the country is the target market for the Company. We know who and where our target market, based on the global pandemic – Covid-19 – is and what they expect from us. We plan to venture into online networks and use retail suppliers to make it ideal for delivering the products to people’s homes for fear of contracting the virus. Also, we will prove to our potential consumers that we hold a combination of both fun and quality as this will be our comparative advantage over the toilet paper that they usually purchase.
The organization’s brand will penetrate homes as a unique product in the market. By so doing this, we will form the idea that our brand is synonymous of fun in the bathroom. To target our potential clients well, we will have the brand divided into two divisions. The division will serve as a diversification of the product in the event of an unsuccessful design. Our product will be diverse with jokes, quotes and prints that will revolutionize the product and its uses. Getting the attention of middle to high-class household will be our primary focus.
Product/Service Strategy
In addition to concentrating on the selling and delivery of tissue papers, the Company plans to manufacture more products that also apply to tissue paper. The Company aims to sell colourful and white tissue rolls and distribute them. Furthermore, by following rules and regulations, the business is established to make money. Since products like tissues form a lot of wastage, the brand will develop a recyclable and eco-friendly line, and the Company will strictly follow its motto. Also, the firm will adopt the use of few resources while manufacturing, packaging and transporting the products to end consumers.
Marketing and Sales Forecast
With the mandate of generating sales, the Company will be established on this basis. To ensure that we have a stable business, we plan to ensure that we provide some income for our Company and manufacture some goods relevant to tissues. Tissue sales have to be sustained because tissue papers have no near alternatives and are also considered essential.
Sales strategy
Any corporation recognizes the value of marketing and how it makes the client raise profits by adopting the right marketing strategy. Our sales and marketing staff will aim to meet our company sales objectives to increase our revenue base and promote the image of the Company.
Advertising and Promotion Strategy
The Company intends to leverage on promoting itself through various platforms such as ensuring that we distribute the product to homesteads around, avail benefit of distribution to all retail partners and distributors, and place adverts on an online store. The firm will enforce the use of ads to enhance the involvement of consumers with toilet papers by keeping the emphasis on the features of the product. The firm will also promote itself through the use of hashtags to help with a variety of little messes associated with life whenever they occur. The brand will also conduct a campaign on caring is contagious to make the brand stand not just as a necessity but as a product that an individual should be proud of especially amid this pandemic.
Pricing Strategy
Our pricing module will not be too diverse from our competitor’s pricing as we would offer or products at a reduced price for the first six months due to the current global pandemic. Besides, we will raise our rates by a small margin when the crisis comes to a standstill as we intend to be in business for a longer duration.
Distribution Strategy
Due to the current global pandemic, our Company intends to manufacture, sell and distribute the product to our potential clients to their homesteads by using salespersons that will use different means such as motorbikes and transport trucks. Our factories will be located near the raw to cut on costs associated with transport. After the manufacture of the products, they will move via transport trucks, and likewise, the salespersons will ensure that the product reaches the customer on time and in good shape. Additionally, to ease the process, the firm will highly encourage potential clients to place their orders directly from the company website as the use of the internet is on the rise as of late.
Operations Plan
Operation Strategy
The Company will start operations on 8 hours single shit per day as this is mandated to make the product achieve its maximum entry into the market and perfect its distribution strategy. Financing the manufacturing plant will be expensive as it is large and equally needs high-quality equipment. Concerning supply, the Company will contract a supplier who will supply the rolls to make the product.
Scope of operations
Concerning the workforce and training requirement, the Company will employ 50 staff and 25 labor hands, which engages sales and marketing and administrative staff due to the global coronavirus pandemic as the firm will not only be competing with local manufacturers but as well as international manufacturers. The process of selling and distribution is simplified such that it only takes a few hours to train workers on how they run the firm smoothly following the set global guidelines.
Operations expenses
The Company will be started on a small and medium scale with a complete set up of $30,000 for fully ledged and automated plats. Besides, the cost can be also be lowered where other processes are conducted manually; however, this will require more workforce. To cut costs, the firm will employ highly trained employees to allow hitting the ground as opposed to training staff from scratch. Also, hiring inexperienced team will bring a decline in the production and the level of the productivity of the business.