Marketing Ethics and Social Responsibility in Health Care Services

Marketing Ethics and Social Responsibility in Health Care Services

Marketing ethics is vital in healthcare systems. With the ethics of marketing, health facilities have a shared standard of transparency and truth whenever advertising and selling their services. Customer privacy is always maintained under marketing ethics. Through marketing ethics, sourcing medical healthcare systems and infrastructure is done in an open, truthful, and responsible manner.

Social responsibility ensures that the expression of the human factor in all interactions and interventions of service delivery. All services are structured so that it promotes, monitors, and restores health for the greater good of society. The healthcare goals are designed to offer financial and institutional sustainability for the community’s goodwill and the surrounding environment (Aras, 2011). Also, all employees, professionals, and the environment are considered equal to the company’s economics and integrity to protect environmental protection rules.