MARKETING RESEARCH
Question 1 briefly describes three types of organizations for whom marketing research is or would be valuable. These can be small or large businesses, charities, political organizations, sporting companies, etc.
WORLD WILDLIFE FUND
Since 50 years, world wildlife fund has been protecting and nourishing the nature. WWF is the largest international conservation organization of the United Kingdom. It is working in 100 countries and also supported by millions of people.
The marketing research would be very valuable for the World Wildlife Fund. Due to the huge advertising and marketing, it will affect the demand and supply factors of the World Wildlife Fund. The organization is encouraging people to join them and work for the society. Online advertisement, newsletters, brochures, posters, and newspapers may help the WWF to maintain their social presence. The best way of advertising the WWF is photography(Kristina, 2008).
WORLD HEALTH ORGANISATION
The World Health Organization is working for the public health. WHO needs huge advertising to spread their voice on public health in all the corners. Today, many actors and players raise their voice in world health organization against various diseases. Advertisement on World Health Organizations is not only important because of high donations they needed, but also to spread awareness in the society. So, the marketing research would be very valuable, the organization need to know the various forms of advertisement to help the people around the world.
THE WORLD BANK
The World Bank helps in developing the countries by providing valuable loans to the country. Market research will help the World Bank to find the other areas of expertise in which they can help people. The organization must use social platforms to tell their stories so that, the countries may come forward to take help. Marketing research is a valuable source of information for determining the target market. It also helps in providing the consumer feedback and to provide consumer satisfaction (Griffiths, 2008).
Ques. 2 Explain and analyses the value marketing research brings to each organization.
The marketing research adds value to the organization is:
WORLD HEALTH ORGANISATION
The World Health Organization is one of the popular organizations. The importance of marketing research is largely examined in each perspective. Marketing research can reduce the risk which may harm the organization. Marketing research helps in getting the correct feedback from a large number of people. It plays an important role in enhancing the marketing intelligence capacity to improve both technical and strategic decisions (Kristina, 2014).
THE WORLD BANK
The World Bank helps the developing countries by providing the loan. It is very important for the World Bank to conduct market research to know the information and details about the country. Without sufficient marketing information, an organization lacks the knowledge about the strength and weakness. Like what opportunities they get after providing loans to the particular country (Kristina, 2014).
WORLD WILDLIFE FUND
The market research adds the value to the World Wildlife Fund. In a WWF, a market research is a prominent element of market orientation. It helps the organization to generate the valuable market information. Successful organizations are those who understand the value of conducting market research. Market research is also important to win over the competitive organization. The motive of the marketing is to know your customer well and make changes accordingly. With the help of the marketing research, the needs of consumers and members can be completely fulfilled (Griffiths, 2008).
REFERENCES:
Kristina, (2014). The World Bank Research Observer, 15(1), 137-144.
Griffiths, J. (2008). Viewpoint of organisation: anonymity in market research. International Journal Of Market Research, 50(6), 717.
BARCLAY-SMITH, P. (2010). The World Wildlife Fund. Nature, 193(4810), 12-13.