Marketing Through Blogs
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Marketing Through Blogs
Contemporary society agrees to internet marketing, especially with its alignment in consumers’ habits as they make their decisions in purchases. They do most of their research online, facilitated by blogs. On the other hand, the blogs see to being informative to the consumers, especially with the strides made in the improved technology, thus having the society connected and running in a multi-channel and multi-device society. In understanding the nature of the contemporary world in terms of consumers and their habits in making purchases, businesses can have successful marketing strategies and marketing processes hence having their businesses successful. It is in seeking to understand marketing in the modern-day society that the need for the successful writing of a blog post emerges.
In writing a blog post, marketers should first ensure that they better understand their consumers before writing their blog posts. They tend to be after personalized information and educative and conversational content that has them interested in checking out a business. With the blogging, business owners get found by the consumers and thus success achieved. Also, getting found sees consumers being specific, and thus a business owner has to ensure that they understand the keywords sought out by the consumers for success. Afterward, the blogging post’s importance emerges, where more leads tend to emerge from the posts as well as links provided for the consumers. Besides, most consumers tend to have trust in the blogs, thus having blogs attract more buyers in the market.
Further, the aspect of developing and designing of the post arises, having considerations on the platform a firm or business owners intend to have their blog posts. The right blog to start with is essential, where flexible platforms turn out to be the best when businesses intend to grow. After the platform’s assessment, the creation of commences, having the ideal blog coming into life through designing. The design will see to the accommodation of the blog content. For instance, the content created has to have a pre-determined visualization to be noticed by the reader, which is the cadence set and seek contributors to the blog. The contributors have to be competent with relevant content to the business getting marketed. After having all the aspects of actualizing the idea of the business being marketed, the writing of the blog kicks in. The writing entails having captivating content while also including images that will catch the attention of the reader. The writing also ensures that keywords get well defined for having consumers get directed to your blog when searching the keywords. When done, the blog gets posted ion a platform such as WordPress, and the promotion process commences to have the blog reaching out as many people as possible.
In the context of writing a blog post, an analysis of the blog dubbed Cookie and Kate comes into focus, having her content get analyzed concerning the consumers’ wants and concerns. From the blog, it can get posited that there is an understanding of what the consumers want and how the blog is impactful. She understands that the contemporary world agrees to have their basic needs met on online platforms, thus having a blog about food and recipes. It is personalized as well as educative as she helps the consumers learn how to prepare their meals. To be found, she specifically expresses her content in the lines of posting of such aspects as ‘vegetarian’ and hence easily traceable.
Further, there are keywords for the food, considering that the blog is about food. The keywords have an inclusion of such words as breakfast and dinner, terms that, when searched for, would redirect consumers to her blog. Further, writing her blog has seen the inclusion of captivating images of well-cooked dishes that are appealing and well-displayed on her post. Visibility is also present, where the name of the blog is relatively defined, large and significant, where she has her blog’s name bearing her name merged with food; a cookie and Kate. The name impacts consumers in wanting to interact with her post; thus, how a blog gets presented is vital.
Cookie and Kate’s blog is easy to read in the segmentation that it has, having the subtitles leading to different aspects of the blog. This suggests that blog writing was thought of, redirecting the consumers to read further. Besides the writing of the blog, the loading attests to being on a credible platform. She tends to address issues that align with contemporary cases, such as addressing what people should cook in august, especially with the global pandemic of the COVID-19 pandemic.
In conclusion, the writing of a blog agrees to have a procedure and stepped followed for success. As observed in the case of Cookie and Kate, the blog should have the aspects that make it stand out, such as the name of the blog and the images that make a consumer interested in reading more about it. It is also well planned from the structuring of the body of the blog with the keywords that would easily draw a link to the marketer when a consumer keys in the keyword.