Mayer Briggs Theory and its Application
As a marketer, there are individual personalities that should be exhibited. Notably, for one to be segmented in marketing and obtain the third position out of four, it means that that person is a marketer. However, Myers-Briggs theory suggests that one has to adapt to the psychological dimensions introduced by Carl Gustav Jung. However, according to one’s preferences, the pairs represented depict the personality in the field. However, a combination of the two pairs gives neutral ground which a person may have; however, Myers Briggs letters, when combined, they may give a type of personality type.
However, being an extrovert involves energy. Stress is put on energy more than anything else. This energy revolves around engagement with people, situations, things, or outer world preferences. Ideally, for marketers, extroversion is the best option—ideally, these people like involving actively with people, events, and other activities in the outside world. The analysis points out that the subject is happier when he is around people that when he is alone. Moreover, he or she likes energizing other people (Jafrani et al., 2017). Moreover, the outgoingness of the extroverts leads them to move into action and making things happen using their actions and energy. Assertively, the extrovert feels at home when they are in the world, outside relaxing and engaging with other people. One outstanding character is in the empathy domain. The extroverts like t hear other’s opinions on an issue; that is why they talk more to hear from the rest of the group. In this case, in the marketing field, ideas about price setting, quality of the product, and services, and packaging are left to the public to discuss and while taking notes. The notes are then used to compile a report on the critical issues affecting the market.
Moreover, in the market, there ought to be a sensing personality whereby the Marketer will sense risks before its occurrence. In essence, paying attention to the realities’ in the physical environment is integral in sensing personality. Moreover, there ought to be a connection between the sense of sight, hearing, toughness, taste, and also the environment in general for a favorable market to be located. Besides, the researcher has to look for facts and also have a memory of the essential things. However, the experience found in the field enhances the sensing spirit (Jafrani et al., 2017). A good example is when in the marketing field one hears that the laws of the area have been changed and such products are not needed in that area. This sends an impulse to the sensing domain that it is illegal to conduct such businesses in such an area and thus has too minimized his conduct with the area. Moreover, recalling the previous year’s experience in the market will help in building other better strategies to approach the market and attain profitable results.
Besides, thoughts are needed in any business field. Thinking helps, and entrepreneurs and also a marketer locate and even make the best decision. Seeking for the real goodness and how to exploit the market are the underlying principles of thinking (Setiyaningrum, Kartono & Mulyono, 2020). Moreover, for any marketer, approaching a strategy form a logical point of view helps a person in attaining profitability, which is the primary aim of any business. Thinking moreover helps one to deduce both the advantages and disadvantages of a model in the field. For example, in the market segmentation dome, it was essential to look for logical explanations and solutions to win customers in buying the products under question.
Furthermore, judging personality is needed to make decisions in the market. After the mind has thought several decisions, it is upon the judging personality to choose a decision that is better in the entire field. This is a personality to prefer some plans and overlook others. Moreover, the power to plan a model lies in the field of judgment (Blodgett, 2017). It should be noted that these preferences come from the outside world. Even though the thoughts are from outside, they are affected by external conditions. In essence, one has to have the things decided, be task-oriented, lists the activities to be carried out, and focus on the organizational goal and work towards its attainment, traits which I possess in the field.
Thus, this is an ESTJ personality type which is more practical, realistic, and matter of fact personality. In the field, quick decisions are achieved and implemented, thus saving the entire group and attaining results. Moreover, daily routines are stipulated so that efficiently and looking for possible ways is stated. Logic is the base of this personality as every strategy is organized in systematic and logical models.
The Meyers-Briggs Type Indicator is an instrument used for psychological functions, and it is based on the observable behaviors. MBTI measures the person’s innate preferences. However, these preferences should not be mistaken for competencies. The people adapt their behaviors to suit the situation. However, it should be noted that the ESTJ is perceived in the team environment as an executive personality. It is possessed with people how to have empathy, have great fortitude, and actively follow their intuitions. Executives represent tradition and order. It should be remembered that the team environment perceives the excellent order in me as the basics of all other things (Tunio et al., 2017). One ought to use the understanding they have in a good order to differentiate the wrong form of the right ideas. Thus, in making decisions, the teams depend solely on the logic interrelation of the ideas I may have. At the market place, the ideas should be the ones that bound the community; the customers and the sellers together. Moreover, how the executives uphold dignity, dedication, and honesty is outstanding, and that is the character that the team environment gets. Thus, this personality type is valued by the team environment for clarity in advice and bringing solutions to difficult situations in the lives of the people around the market.
However, as perceived by the team environment, there is a demand for the executives to ascend to leadership positions and show the rest on what should be done. For example, in marketing, where we became the third position out of four groups in segmentation, I was the leader of the group. Thus, the executive personality exhibited in the ESTJ personality helps the people with this type of personality to end up in leadership positions (Jankowski, 2016). It should be noted that the executive personality does not work alone, and that is why they embrace teamwork. Those whom I have worked within marketing assert the fact that I meet my promises in I make partnerships with others to make the work a success. For example, in marketing, which led to the segmentation, we split out to cover different parts of the market.
The short term carrier objective in marketing, which is my carrier field, entails increasing sales by about 20% every month. However, to attain this objective, there ought to be an increase in the advertisement and promotion of the product. Moreover, reaching out to the customer’s needs n another objective that is set to be attained in the next six months. However, to reach out to the customer’s needs, the business is set to conducting experimental research on the market in the next two months, analyze the results in for one month and implement the analyzed data on the market.
However, the midterm objective lies in reaching out to new markets in Asia and Africa. The marketing group will advertise more on the products on these continents and look for their support.
The strength that exists is the advancement of the current technologies. The technology may help in transportation, advertising, and also reaching the markets. Moreover, data on the internet will help know the opportunities that exist in the area.
However, the weaknesses lie in the limited experience of some staff in the team. Moreover, the existing competition with other companies that produce the same products has been a threat. However, the marketing group is out to use its strengths to suppress the weaknesses, exploit the opportunities, and minimize the threats.
The general lessons learned from capisim and personality is in the representation of the real business world. It integrates the models of traditional exercises of team building in business. Thus, the microlearning in Capsim can build a person’s personality. In essence, a person may learn leadership skills, more so the extroverts may learn how to lead the others in the team built and seek to achieve success in the real business world.
References
Blodgett, J. (2017). Exploring the Myers-Briggs Type Indicator.
Jafrani, S., Zehra, N., Zehra, M., Ali, S. M. A., Mohsin, S. A. A., & Azhar, R. (2017). Assessment of personality type and medical specialty choice among medical students from Karachi; using the Myers-Briggs Type Indicator (MBTI) tool. JPMA, 67(520).
Jankowski, J. (2016). The 16 Personality Types in a Nutshell. LOGOS MEDIA.
Setiyaningrum, D., Kartono, K., & Mulyono, M. (2020). An Analysis Of Thinking Process In Solving Mathematical Problems Looking From The Personality Type In Blended Learning. Unnes Journal of Mathematics Education Research, 9(1), 26-35.
Tunio, M. Z., Luo, H., Cong, W., Fang, Z., Gilal, A. R., Abro, A., & Wenhua, S. (2017). Impact of personality on task selection in crowdsourcing software development: A sorting approach. IEEE Access, 5, 18287-18294.