McDonalds
McDonalds have been able to maintain its position as one of the top players in the global fast-food industry through its set strategies. The company has eternal factors that can be used to determine the success of the business. The opportunities that have presented itself have given life to the possibilities to support McDonald’s global growth and expansion. However, McDonald’s still face threats that hinder their effort to fully serve its customers, causing an obstacle to effective business growth. Below is a SWOT analysis of McDonald’s highlighting the opportunities and the threats that the company has.
Some opportunities that McDonald’s have are international expansion, innovation, and mobile order, and McDelivery. McDonald’s have their presence in over 100 countries but have not fully expanded in developing countries (McDonald’s, 2019). There is an untapped opportunity for growth in the fast-food business in less saturated areas. Again, McDonald’s can innovate new food items as a way to respond to social changes. More people these days prefer to eat healthy snacks. Therefore, providing meals that support a healthier lifestyle can be an excellent move. Also, the availability of an order and delivery channel is an opportunity to reach and fulfill McDonald’s’ customer needs (McDonalds, 2017).
Some threats that McDonald’s face and is likely to continue facing in the future are New healthy lifestyle trend and the aggressive competition in the fast-food business. McDonald’s serve fast food, which is considered an unhealthy diet (McDonald’s, 2017). This has affected and will affect the flow of customers in the long run. Also, McDonald’s faces competition from its competitors, such as the Burger King, Subway, and Wendy’s (Investopedia, 2020).
In conclusion, McDonald’s’ have opportunities that can certainly help its business to grow and expand. However, the business still faces threats which if not addressed, can hurt McDonald’s business in the fast-food industry.
References
McDonalds. (2017). McDonald’s mobile order & pay | McDonald’s. Retrieved from https://www.mcdonalds.com/us/en-us/mobile-order-and-pay.html
McDonalds. (2019). Global franchising. Retrieved from https://corporate.mcdonalds.com/corpmcd/franchising/global-franchising.html
McDonalds. (2017). McDonald’s menu: Our full McDonald’s food menu | McDonald’s. Retrieved from https://www.mcdonalds.com/us/en-us/full-menu.html
Investopedia. (2020). Who are McDonald’s main competitors? Retrieved from https://www.investopedia.com/articles/markets/102815/who-are-mcdonalds-main-competitors.asp