Module One – Strategic Management – Company Assignment
- Provide an overview of your company.
Nike Company is the athlete wear company that manufactures athlete shoes, tracksuits, balls, and fashion sneakers.
- In what markets does your company compete? That is, what industry? Who are its suppliers, customers, and competitors?
Nike Company competes for in-home, domestic, and foreign markets in the fashion and the athletes wear industry. Major suppliers include Pou Chen, PT Pan Brothers, Fulgent Sun International, Delta Galil, and Eagle Nice, mostly found in China, Indonesia, and Thailand. Its customers include sportspeople and also people of all ages who wear their products for fashion. They have great competitors like Adidas, Reebok, and Vans.
- What unique value proposition (UVP) does your company bring to its markets?
Nike provides the four primary value propositions: accessibility, innovation, customization, and brand.
- Find some documentation in your company’s annual report, web site, or elsewhere that identifies a strategic decision and action they have made recently. Summarize what you find.
The current company’s strategic decisions involve market mix, where it increased its retail stores to 30 000 to increase its distribution and the marketing potentials. Also, the company focuses on product quality and the use of new technology and creativity to improve the athletes’ experience with the products. Furthermore, the company positions its brand by utilizing its emotional branding and endorsing the topmost athletes.
- State your company’s mission statement.
To bring inspiration and innovation to every athlete* in the world.
- Think about this statement and comment on how it compares with your perception of this company. Is this statement concise, clear, and inspirational?
The mission statement is concise, simple, understandable, and inspirational, and the company brings inspiration to all people, are you have a body you are an athlete.
- State your company’s vision.
To remain the most authentic, connected, and distinctive brand.
- What do you think about this? Consider this statement and comment on how it compares with your perception of this company.
The statement is clear, and it is similar to my perception because it is a big brand that is unique from its competitors and operates globally.
- State your company’s core values. (include citation here)
Performance, authenticity, innovation, and sustainability (Storey, 2018)
- Think about these values and comment on how they compare with your perception of this company.
The company’s core value relates to the perception and its position in the market. Its products perform maximally; they are unique and of excellent quality.
- Find some recent documentation regarding your company’s mission, vision, and values and summarize what you find.
The company believes that everyone in the world is an athlete, which is evident in the Companys’s founder statement, Bill Bowerman’s statement, “If you have a body, you are an athlete.” The statement of going global and providing products and equipment to all people doing leisure activities. Also, Nikes slogan, “Just Do It,” is an inspirational statement that proves its mission and mission in the world athlete wear fashion.
- References
Keller, C. R. (n.d.). Nike strategy – How Nike became successful and the leader in the sports product market. Profitworks – Marketing & SEO Services. https://profitworks.ca/blog/marketing-strategy/545-nike-strategy-how-nike-became-successful-and-the-leader-in-the-sports-product-market.html
Nike Inc. Operations management: 10 decisions, productivity. (2017, February 7). Panmore Institute. https://panmore.com/nike-inc-operations-management-10-decisions-areas-productivity
Smithson, N. (2019, June 23). Nike Inc.’s mission statement & vision statement (An analysis). Panmore Institute. https://panmore.com/nike-inc-vision-statement-mission-statement
Storey, G. (2018, September 14). Nike and the importance of meaningful brand values. Polpeo. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values
What is Nike’s mission? | Nike help. (n.d.). Nike. Just Do It. Nike.com. https://www.nike.com/help/a/nikeinc-mission
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