Most Shared Content
Who
Where Channel/ Environment/ Follower count
What Content/ Sentiment
When Date/ Frequency
Why Purpose/ Performance
Opportunity
(*)
1 = challenge
5 = opportunity
Company Name
Video Content
Amazon Go Video
4-7 times a day
Brand Awareness
Very elaborate explanation about new products
****
28,590,276 followers
Image-based branding
Shows a new and advanced way of shopping utilizing modern technology
It has 296K shares
Release of Product information
Featuring new and diverse content from other social media platforms
**
Creative Writing
New Amazon Prime Commercial Video 2016
Company Information and Notices
Customer Engagement
***
Price and features of products
35.5K Shares
High quality and engaging posts
****
Customer Engagement
****
3 199 491
Followers
Video and Picture Content
Amazon Prime Day Commercial 2016 (Deals Everywhere)
2-8 times a day
Brand Awareness
Featuring new and diverse content from other social media platforms
**
Brief and appealing content with emojis or links
32 260 retweets
Creating awareness and demonstrating product features that give information
Good quality and attractive posts
****
Image Based Branding
Amazon Pushes Islamic Propoganda in new “Priest and Imam” Commercial
Reaching the target market with the use of hashtags and direct links
High Quality Picture Content
“If you’re pizza, amazon, or ryan gosling, I’M HOME” Outside floor mat more than 8.6K likes
2-3 posts a day
Engaging the Consumers by enabling them send their own personal Amazon experiences in form of pictures
New and engaging posts daily
****
2.3M Followers
Hashtags, Tags, many animal posts, and plenty of emojis
Don’t drink and Prime Embrodery mat. “Coming in at #3 for the best posts of 2016 for #PrimeMembers” over 8,000 likes
New and old visitors view this social media format and engage with this brand through comments and pictures
Good quality and attractive posts
*****