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Most Shared Content

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Most Shared Content

Who

Where Channel/ Environment/ Follower count

What Content/ Sentiment

When Date/ Frequency

Why Purpose/ Performance

Opportunity

(*)

1 = challenge

5 = opportunity

Company Name

Amazon

Facebook

Video Content

Amazon Go Video

4-7 times a day

Brand Awareness

Very elaborate explanation about new products

****

28,590,276 followers

Image-based branding

Shows a new and advanced way of shopping utilizing modern technology

It has 296K shares

Release of Product information

Featuring new and diverse content from other social media platforms

**

Creative Writing

New Amazon Prime Commercial Video 2016

Company Information and Notices

Customer Engagement

***

Price and features of products

35.5K Shares

High quality and engaging posts

****

Twitter

Customer Engagement

****

3 199 491

Followers

Video and Picture Content

Amazon Prime Day Commercial 2016 (Deals Everywhere)

2-8 times a day

Brand Awareness

Featuring new and diverse content from other social media platforms

**

Brief and appealing content with emojis or links

32 260 retweets

Creating awareness and demonstrating product features that give information

Good quality and attractive posts

****

Image Based Branding

Amazon Pushes Islamic Propoganda in new “Priest and Imam” Commercial

Reaching the target market with the use of hashtags and direct links

Instagram

High Quality Picture Content

“If you’re pizza, amazon, or ryan gosling, I’M HOME” Outside floor mat more than 8.6K likes

2-3 posts a day

Engaging the Consumers by enabling them send their own personal Amazon experiences in form of pictures

New and engaging posts daily

****

2.3M Followers

Hashtags, Tags, many animal posts, and plenty of emojis

Don’t drink and Prime Embrodery mat. “Coming in at #3 for the best posts of 2016 for #PrimeMembers” over 8,000 likes

New and old visitors view this social media format and engage with this brand through comments and pictures

Good quality and attractive posts

*****

 

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