Mouseflow is a website heatmap engine for enhanced conversion and website optimization
Search Engine Optimization is a strategy to help pages rank high, get more visitors, and convert them into sales. As easy as it may sound, you need a good strategy for this to happen. Mouseflow is a site that specializes in website optimization and increased conversion rates. It’s an analytics tool that gives a report of all user activities and shows what kind of challenges they faced. This tool is one of the best suitable for those who want a better ROI. Below is an overview of Mouseflow and what to expect from its many features.
Creates Wonderful Heatmaps and Scroll Maps
Used to identify where visitors spent the most time while scrolling through your website. It includes a heatmaps suite that provides detailed information about scrolls, geography, attention, movement, and clicks. How many clicks did a certain product get? Which products caught their attention? What else did the visitors check out on the page? What’s the location of these visitors? Heatmaps give you answers to all these questions and help you learn more about your strategies, based on user behavior. Being able to track activity helps you improve the general page experience.
Session Replay
As the name may suggest, it keeps track of clicks, scrolls, mouse movements, and forms. Expect recordings of movements of each user that visits your website. It works like a CCTV and relays accurate relevant recordings of activities on your site. With all this available data, you can filter to only get specific information that may interest you. For instance, you can filter it to only include local traffic. Instead of using guesses to analyze your website, use this tool to get very accurate information that will guide you in planning and making better decisions with your business.
Filters and segments
It’s easy to filter sessions using parameters such as location, time, language, duration, type of browser, platforms, pages viewed, and so much more. That’s to say that it gives you more information about your visitors – where they are coming from, if they are new to the site or if they visited it before. Such data is important in helping you determine if the returning users did anything more than they did the last time. Getting information on which pages your visitors viewed helps to identify which pages most viewers relate with. Besides, it offers custom variables/tags for you to test any other relevant information specific to your site.
Funnels
The tool keeps records of activities in all the pages and takes note of visitors’ journeys as they navigate from page to page. You will access data on whether there were any sign-ups. This helps you come up with reports that analyze visitor behavior whether they drop off, or move to other pages.
Forms
One of the best ways of improving conversion rates for your business is identifying issues that may be slowing it down. You can get such information by analyzing how users interact with various forms on th site. Mouseflow can be of help here because it measures re-fills, drop-off, errors, blank submissions, and so much. If you can tell why many visitors are dropping off, identify the reasons for this, and fix it. The tool allows you to filter this data anytime you wish. You’ll uncover problems and improve useability thereby increasing conversions.
Feedback
The tool improves interaction with visitors allowing you to get real-time opinion through the use of customized surveys. Get answers from them about their interaction with the site. This gives you valuable feedback especially if the visitors are experiencing any issues, or in need of help.
Integrates with many platforms
This is one feature that sets it apart from other tools. It doesn’t just work on WordPress only. It integrates well with other web platforms including Magneto.
Free Trial
The free trial option opens the door for you to have a feel of how the tool works.
Security
It’s a secure tool that does not harm your website.
Simplicity
The tool provides data that’s easy to read and comprehend. The interface is easy to use. Once you have logged in, a dashboard that has the recordings and heatmaps pops up.
Summary
Mouseflow is a great tool for websites especially those that are monetized and deal with sales and calls to action. If you are developing a product or want to optimize the conversion environment, get this tool. Businesses can use it to track user activity on their site. On days where there is a low conversion rate, use this tool to find out if there were any technical hitches. It also helps you know how to optimize your site to increase conversion rates. The tool simplifies analytics and helps digital marketers make relevant decisions. Don’t worry about complexity as it is very easy to use, and anyone can handle it even without prior training.