My Business Venture
Introduction
In America, lifestyle is changing in a drastic manner as health awareness continues to increase every day. The need for body training programs continues to increase every day as people seek to keep fit to avoid chronic illnesses. Exercise is important as it helps to develop strong bones, manage weight, increase the quality of life, eliminate chronic conditions, and also sharpen thinking abilities. Personally, I have visited the gym every day for the past three years, and it has helped me keep fit. I would also like people to continue staying healthy through exercising. That why, in the future, I hope to start a fitness facility and strength training program in Sioux Falls, South Dakota.
Similar businesses as my venture
The health and fitness industry is saturated. Three companies that offer similar services as I hope to offer include the lit & fit Gym, 305 fitness, and Dog Pound. Lit & Fit gym is a fitness facility that offers strength training programs. It mostly offers online programs such as seven-day core challenge, five-day carnival body challenge, 30-day toner, booty challenge, and Carnival body challenge. The programs are mainly sold online. Lit & Fit gym believes that everybody deserves a body that they feel comfortable in, and with the perfect exercise plan according to the type of body, then a perfect body can be achieved. The gym, therefore, offers fitness programs that will each every body type at affordable prices.
305 fitness is a vicious cardio class with a live DJ that was established by Sadie Kurzban, and it is located in New York City. The class does not require members to have prior dance experiences, but it helps them learn choreography that allows one to be a good dancer and strengthens one muscle. The dance movements are 95% cardio and help one to exercise their chest as well as burn more than 700 calories in an hour while enjoying the music. Since the room is dimly lit, it creates an illusion of a nightclub, allowing the audience to take a break from reality, relieve stress and exercise at the same time. The company believes in changing the conversation about the body from the need to discipline the body to celebrating the body type and with the dancing, letting the body tone itself.
The dog pound is a gym that involves severe bodybuilding workouts and strength training. Here, members get to choose to join a given class, work out with a partner, or partake one-on-one training. The gym offers fully personalized workouts that fit everybody’s body type. The workout exercises include high intensity, boxing, strength training, weight lifting, cardio exercises, and so much more. Dog Pound believes that in fitness, one gets what they put in work for. If one puts in consistency and commitment in working out and also adjusts eating habits outside the program, then they will definitely achieve the type of body that they desire. Therefore, the gym provides wellness and fitness programs and a complementary dietary plan to help the clients achieve the type of body shape that they desire.
The why for the choice of my business
People say that there is nothing like a perfect body; I tend to disagree with that. This company believes that the perfect body is one that one is absolutely comfortable with, and this can be achieved through physical exercises. With the right amount of exercise and good eating habits, you will not only achieve the body you desire but also maintain health. That is why my company will provide different training programs that will favor all body types to help our clients to achieve the body shape of their dreams, strengthen bones, manage their weight, enhance the quality of life, manage chronic conditions and sharpen the mind.
My business venture
Production–distribution chain.
My business venture is a fitness facility and strength training program that will offer exercise programs that will strengthen the quads, butt and hamstrings, chest, shoulders, and muscles, back, biceps, and grip and the core. The gym will be well equipped with equipment such as treadmill, elliptical, stationary bikes, aerobic steppers, cable pulley machines, free weights, abdominal crunchers, exercise balls, rowing balls, and weights. The distribution channels will be a physical establishment, where members can walk in at any given time. We will also operate online, where we will develop a company website and sell our training programs online.
My suppliers
My suppliers will include equipment suppliers, face towels suppliers, water suppliers, and other service providers. The Alibaba.com will be our supplier for gym equipment because it offers quality and warranted equipment at affordable prices. In our premises, water for clients will also be available and will be sourced from Pepsi. Face towels will be made from Oasis Towels. We will also source service providers such as yoga trainers from Lyon Den Power Yoga if we receive clients who would like to attend yoga classes.
Ideal location for my venture
My business premises will be located in Sioux Falls, South Dakota. Sioux Falls is one of the cities that is growing rapidly in the US. Over the past decade, the city has grown by 35%, which shows its potential to grow wider even in the future. The state’s demographics favor training facilities. The median age is 34 and is a master of both females and males. Also, the median council of $54,000 shows that members will have excessive money to spend on the gym. The town is also one of the counties with the best small cities in the US.