No click searches: Curse or a blessing?
Google as a leading player amongst search engine companies has great influence in the digital marketing space. Website owners rely on user traffic to share more about their companies and businesses. The onset of non-click searches has caused a mix of reactions.
According to research by Rand Fishkin, founder of SparkToro fifty percent of searches on google resulted in no clicks. This data was for both organic as well as paid search results. The study also adds that the increase in non-click searches is having a steady increase. Non-click searches result when a user searches for content on google and finds the content without necessarily following a link to original content on the search subject. No-click searches occur when you search on google; in some cases, the answer to your query is placed as a paragraph located at the top of your page of results. The boxes contain images and a brief description of the subject you are seeking. Most search engine companies provide no click search services to give content suggestions for users. However, this gesture from Google and other search engines can spell out doom for website owners.
Business owners who depend on web traffic for revenue generation can be frustrated with the low traffic they receive. This is because Google is providing information on its behalf by suggesting answers to potential customers. So how can you as a website owner recover your space and value? This perhaps is a question we all will contend with at some point as digital marketers. The reality is the fact that our content is getting noticed by google and being forwarded to web users means the content is of value. Therefore, there is an opportunity that can be tapped. One way to tap the traffic on non-click searches is to increase the content of lists to force a user to visit the website to continue reading. Additionally, you can implement a schema to show your website’s validity and trustworthiness. Therefore despite the reduced traffic for web owners, non-click searches offer an opportunity to tap into google’s non-click platform to increase traffic to your website.