ONLINE SHOPPING 3
Running head: ONLINE SHOPPING 1
Online Shopping
Student’s Name
Institutional Affiliation
Executive Summary
The objective of the study is to denote and evaluate elements, which influence consumer-buying habits on the internet to maximize edge advantage from selling apparel online. The current marketing world is witnessing a boom of new technologies, majorly in the e-commerce sphere. By the study, choosing online sites as platforms to conduct its business is a wise move since e-commerce is the real engine of the new economy. E-commerce is an excellent source of competitive advantage for companies and a new space for customers. Besides, the key to a successful marketing campaign dwells at the core of consumer behavior.
In as much as this study meets a crucial element in the marketing mix: setting a competitive place for the business is not enough to get optimal business revenues from its marketing campaign. Online marketing is an upcoming marketing trend, and most companies have integrated it; in their quest to build their brand and increase sales. Therefore, the study went an extra mile to define its demographic segmentation, hence chose to target women of 16 to 25 years old who care a lot on how they look and could dig deeper into their pocket to purchase clothes to look impressive. Women were chosen in this study because they are the most likely to shop; therefore, the need to determine the number of women that were influenced to buy a product just by spotting it online.
This research is essential as it will be beneficial to numerous individuals. It will significantly help other researchers with new concrete concepts when they are studying the subject of online shopping. It is as well a marketing tool that will create awareness of online shopping. The study generally gives more in-depth insights on online shopping, by referring to other researcher’s work, well- as well- researched information from qualitative methods. Typically, this is a well- organized research proposal that gives more in-depth facts on the aspect of online shopping.