- INTRODUCTION
- PANASONIC MANUFACTURING MALAYSIA BERHAD (PMMA)
COMPANY BACKGROUND
Panasonic Manufacturing Malaysia Berhad formerly known as MALCOLM, is one of the subsidiaries from Matsushita companies, a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan. The late Tan Sri Konosuke Matsushita founded the Matsushita companies. The Matsushita miracle began with his vision to contribute to the well-being of humanity by providing reasonably-priced products and services in sufficient quantities. The company established as Matsushita Electric Company (Malaysia) Berhad in 1965 before changing to its current name 40 years later. The headquarters and facilities are in Shah Alam, Selangor. On November 1966, PMMA became a public listed company and raised capital to 3 million. Today that vision has turned into a giant global business in more than 130 countries around the world. The famous brand name Panasonic is easily recognised. But behind this popular household name and the extensive range of consumer durables that carry its label stands its manufacturer, the foundation of the brand’s success, Panasonic Manufacturing Malaysia Berhad (PMMA). The PMMA story in Malaysia is an inspirational one made remarkable and reflected in its string of proud achievements that have successfully spanned two decades. Being the first plant to manufacture household electrical appliances in Malaysia, the company confidently took on its parent company in Japan.
Throughout the years, the corporation has observed swift progress from its humble start as a producer of dry-cell batteries to Malaysia’s leading manufacturer of sophisticated electrical appliances. Today, the Panasonic brand name has emerged as one of the most welcome and trusted brand names for electrical home appliances chosen by most Malaysian households. At Panasonic, we manufacture, operate, deliver, and maintain a series of the product range with globally competitive models under the Panasonic brand name to the market, incorporating new features, enhanced capability and improved quality, and equally important, with our excellent after-sales-services.
PANASONIC OBJECTIVES
Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.
PANASONIC VISION
A top global company by pursuing the management objectives of realizing a ubiquitous networking society and coexisting with the global environment through cutting edge technologies.
PANASONIC MISSION
A business won’t survive without profits. Still, the benefit is not the sole purpose of marketing. Improving people’s lives through creating goods needed for society or by providing complete services are vitally important. After all, business is ultimately for the betterment of our community. That is where the mission and value of every company exist. If business underscored by that mission is conducted forcefully, it will generate appropriate profits as a natural result of being supported by society. We strive for the creation of new values, by pursuing user-friendliness and accomplishing high-tech mindset, driven by challenging spirits and full speed of actions.
PANASONIC GOALS
While giving careful consideration to harmony between profit and social justice, we aim to devote ourselves to the development of national industry, to foster progress and to promote the general welfare of society. Also to be the world’s number one green innovation company in the electronics industry.
- PENSONIC GROUP
The Pensonic Group was founded in 1965 as Keat Radio and Electrical Co. in Balik Pulau, Penang. From this humble origin as a small retailer cum workshop for electrical home appliances, Keat Radio and Electrical Co. grew under the leadership of its founder, Dato’ Seri Chew Weng Khak into the present day conglomerate.
In 1974, the first branch was established and two years later, it ventured into the import, export and distribution of electrical home appliances. Keat Radio Co. Sdn. Bhd. was incorporated into a private limited company in 1977. Finally in 1982, Pensonic Sales and Service Sdn. Bhd. came into existence with several branches throughout Malaysia to house the fast expanding business under one umbrella group.
The unique and easily remembered name ‘Pensonic’ was the brainchild of its founder Dato’ Seri Chew Weng Khak who coined the word based on special sentiment and personal meaning. ‘Pensonic’ has always been a topic of conjecture as it is an amalgam of two words, ‘Penang’ and ‘Sonic’, hence resulting in ‘Pensonic’!
The name ‘Pensonic’ is a tribute to the founder Dato’ Seri Chew’s beloved home state Penang while ‘sonic’ is an audible reminder of the company’s roots in selling radios! ‘Pensonic’ is also synonymous with the phrase ‘Sound of Penang’. Not only is Pensonic the pride of Penang, its headquarters has also remained in the Pearl of the Orient.
In 1982, the Pensonic Group began importing and assembling the first batch of audio and visual products under the Pensonic brand. Pensonic was registered as a trademark in Malaysia in 1984 and is now registered in more than 20 countries, thus laying the foundation for global expansion. In 1988, the Pensonic Group commenced manufacturing and marketing of Electrical Home Appliances under the Pensonic brand. Henceforth, this Malaysian owned-and-grown and operated brand entered history as the nation’s first “Made in Malaysia” electrical home appliances!
For the first time, a locally conceived and produced range of electrical products took its place among established brands from Japan, Europe and the United States!
In 1994, Pensonic Holdings Berhad was incorporated as an investment holding company to consolidate the various companies under the Pensonic Group and as the vehicle for its public listing. On 18 December 1995, Pensonic Holdings Berhad was listed on the Second Board of Bursa Malaysia Securities Berhad (formerly Kuala Lumpur Stock Exchange). On the first day of its listing, it was valued at RM14,096,900 Million and total equity as at financial year ended 2010 was RM95,409,321.
The core businesses of the Pensonic Group are manufacturing, importing, exporting, distribution and marketing Electrical Home Appliances for the domestic and international markets. The Pensonic Group is currently focused on its Own Design Manufacturing (ODM) for several international brands in the Electrical Home Appliances industry.
Today, Pensonic has a vast domestic distribution network of 10 branches and more than 900 dealers countrywide. Pensonic products are exported to 30 countries in ASEAN, East and West Asia, and Middle-East, supported by a complete host of manufacturing facilities, warehouses, showrooms and customer care centres.
Through its strong distribution network, the Pensonic Group has adopted a multi-brand platform to cater for different product categories and market segments. With Pensonic as its core brand, the Pensonic Group also owns the Lebensstil Kollektion from Germany and acquired Cornell from USA. The Pensonic Group holds the sole distributorship rights in Malaysia for internationally renowned home appliances brands Princess of Holland, GE Appliances of USA and Morphy Richards of United Kingdom.
https://www.pensonic.com/about-us/our-history
https://pmma.panasonic.com.my/about-panasonic/
https://www.panasonic.com/global/corporate/management/philosophy.html