Dementia is a general health disorder which constitutes memory loss, change in personality and impaired intellectual roles which originate from disease or trauma to the brain. These changes do not constitute part of the normal ageing and affect thinking, behaviour and capacity to execute the daily tasks. Brain functionality is impacted enough to interfere with the individual’s normal working and social wellbeing. According to Ballard et al. (2016), the climax of dementia is the incapacity to perform the daily activities attributed by the diminishing cognitive ability. The overarching objective of personalized care support is to aid people living with long-term health disorders, to establish the knowledge, expertise and confidence to administer their health, care and prosperity .Ultimately, dementia is a progressive disorder implying that the disease gradually affects the brain and the patient’s symptoms deteriorate over time.

Solution

Personalized care support is a procedural strategy of ascertaining that dementia patients and health nurses to execute fruitful and equal conversations which lay emphasize on matters that are critical to their wellbeing (Jacobson, 2019). Personalized care planning is usually reactionary and cares intensively by enabling dementia patients and their nurses to identify and find out health disorders caused by or related to the patient’s condition (Manthorpe & Samsi, 2016). The knowledge utilized in executing personalized care planning framework originates from the decision which is achieved through consensus, behavioural changes, training sessions, set objectives, and activity schedules (Nogales-González et al., 2015).

Service offered by Personalized Care Support

A service is defined as an employed strategy to deliver value to customers by enhancing their needs without the ownership of specific costs and uncertainties. The overall objective of personalized care support is to identify the necessities of dementia patients and then provide appropriate solutions – services. A person-centered approach is founded on the patient’s assets and resources. This allows the patients to play a major role in determining the services which suit their needs. Such services include but not limited to:

1. The plan offers extensive prescription of medicine that are appropriate to various health disorders.

2. The plan defines the practices that should be observed to avoid falling victims of dementia syndrome and other ailments at large.

3. The plan supports patients with nonclinical necessities such as the delivery of reading materials or securing of hotel reservations for family members near the healthcare facility.

4. The innovation offers monetary advisory, emotional support, and other advisories.

Furthermore, caregivers are obligated to support persons who have dementia to execute physical tasks, including getting out of bed or walking. The essence of interweaving respite care services with personalized care support is to allow nurses to take a break or attend to other roles carrying out personal body exercises. This move equally grants dementia patients a chance to participate and make decisions about their community

Cost

Even though the plan is subject to critics from patients who do not acknowledge technological advancements, it is projected that the plan will overcome this challenge through regular plan promotions and education. Through this measures, the dementia patients will acknowledge the importance of adopting personalized care planning to better their daily lives. Nevertheless, these will come at a cost. As a consequence of the complexities involved in developing and implementing this plan, it is projected that an approximate of $3M will be required to make this plan a success. Upon its implementation, the plan anticipates generating an income of $120 per month. The primary source of this revenue is dementia patients who will be supplied with various medical equipment such as drugs and other involved services.

Human Resources Required

In the healthcare context, human resources refer to the raw materials or stakeholders that are held accountable for the prosperity of both public and personal health care desires (Eikelenboom et al., 2016). Motivation and knowledge of nurses are the key factors of ensuring high-quality healthcare inputs, excellence, and the benefits that emanate from customized care plans. The equilibrium exhibited between physical and human resources is crucial in the realization of an ideal blend of various healthcare and personal personnel activities which in turn will drive the plan to prosperity. As a consequence of their evident and essential disparities, it is crucial to ensure that human resources are distinctly addressed based on their physical resources

Roles and Responsibilities

The core function of this framework is to help in minimizing the frequent roadblocks which patients encounter in getting their needs met. This plan does so by firstly promoting dementia patients to take note of health-related issues that are typically marginalized aiding patients to prioritize their daily needs. Secondly, it supports dementia patients to vanquish their asymmetries with distinct language to echo their daily needs (Fisher, 2015). To achieve the desired excellence, quite often the framework administrators seek legal advice from the business lawyers. It also seeks business advice from other well-established frameworks like OnkoNetwork, which has successfully implemented this framework. The core function of Customized Care and Support is to help in minimizing the frequent roadblocks which patients encounter in getting their needs met. This innovation does so by firstly promoting dementia patients to take note of health-related issues that are typically marginalized aiding patients to prioritize their daily needs. It also supports dementia patients to vanquish their asymmetries with distinct language to echo their daily needs.

Evidence Supporting Personalized Care Support

Personalized care support is founded on the work of Carl Rodgers, who researched on the dementia syndrome with the view of mitigating it (Coulter & Oldham, 2016). The framework is collaborative in nature and seeks to explore the fundamental requirements of dementia patients and channel their preferences to healthcare through the decision making process. Since its implementation, various stakeholders and developers have joined hands to advance the concept of Carl Rodgers (Edwards, Dorr & Landon, 2017). In June 2016, Carlisle Healthcare embarked upon their implementation of an integrated approach to personalized care support for those with multi-morbidity and frailty who would otherwise be unable to attend to their usual care protocol. Secondly, for a long time, the Year of Care Partnerships has been working with various organizations. For instance, since spring 2018, the organization has been working with personalized care frameworks.

The implementation of the Year Care and personalized care support tailored towards dementia patients throughout the GP activities in a given location is accompanied by the design and introduction of supporting technology. This took place in software and application for dementia patients and caregivers to access and share information as well as personalized video notifications sent to the clients in between their appointments at the practice.

Measurement to determine the audience suffer from dementia and need personalized care support

It is apparent that dementia syndrome is burdensome to patients, their families and caregivers. For patients, in addition to cognitive and functional woes, dementia causes behavioural and psychological complexities, heightened consumption of clinical and social services, difficulties in medical management and a general high preference for medical complications. As dementia syndrome gets chronic, dementia patients will eventually require assistance to accomplish their daily activities – based on their necessities, and this can be a residential care home or a nursing home that offer services (Ricci et al., 2017). To support people with dementia recover from their conditions, there need to interweave primary care systems with supportive frameworks such as personalized care support plan. This framework bridges dementia patients with the necessary resources, including dementia care managers, access to and coordination with interdisciplinary dementia personnel and feasible dementia screening and diagnosis cycle (Nogales-González et al., 2015).

Marketing and Sales

In business activities, the availability of a well-established and implemented marketing strategy is crucial to the prosperity of the organization in question. It is from these strategies that the organization can acquire more customers. Before emphasizing on the marketing strategy, it is important to identify a well-fabricated marketing algorithm because marketing entails more than selling services – the services ought to add value to the customers (McManus et al., 2015. The innovation intends to acquire its customers through the execution of vigorous roadshows and mass campaigns to educate the public on the necessity of subscribing to this framework.

To note, while conducting educational mass campaigns, stakeholders ought to emphasize on the framework’s strengths – it will catch the customers’ attention as opposed to highlighting its limitations. Finally, innovation should be entered into partnerships. Specifically, in the digital market, this is an effective strategy of increasing the innovation’s reach. Nonetheless, finding the appropriate partners who are aligned to the plan is not easy. Therefore, the plan should consider: exchanging guest posts with other blogs, partnering with other YouTube channels and carrying out promotions via the social network of the digital influencer. Services provided by this innovation will be funded by the stakeholders. That is, customers will be necessitated to pay for their designated services. Furthermore, since the framework has the potential of running on digital platforms, the monies collected from these online platforms will be re-injected into the business so as to ensure continued prosperity.

For purposes of transparency and trustworthy, the plan intends to establish various brick and mortar offices across the country. These offices will be useful in; storing medical equipment such as drugs, beds, computers, X-ray machines, desk-phones, and test kits. Furthermore, they will serve as parking lots and above all, serve patients who prefer to be served at the main offices. In order to achieve a wider market, the plan utilizes both traditional and digital technologies (Badwan et al., 2017). Traditional technologies, such as storing some information in notebooks, will be implemented. Nevertheless, to a large extent, the plan utilizes modern technology to develop and maintain its online portal. With the help of software applications, dementia patients will have the opportunity to get their needs met at their doorstep. A variety of technologies such as android, iOS, java, JavaScript, Ajax and other software languages are equally used.

Goals and Milestones

Goals

Dementia patients are the pioneers to the realization of favourable health conditions upon their lives. For purposes of this innovation, stakeholders are entities integrally involved in the healthcare system and are directly impacted by reforms to the innovation. The personalized care support framework constitutes various stakeholders who play diverse and critical roles to ensure that the plan achieves its goals (Lau‐Walker, Landy & Murrells, 2016). Given that business growth is gradual, the innovation anticipates that it will cost a period of up to three months before it realizes the number of ideal stakeholders as the desired monthly revenue. The goals and activities highlighted in personalized care support focus on self-management strategies. That is;

1. Identifying the patient’s needs and priorities.

2. Raising awareness of resources available to support self-care

3. Embedding the principles of personalization, patient information choice, and self-care into service delivery.

4. They are increasing the number of dementia patients adopting personalized care support to administer their wellbeing.

Milestones

It is evident that in the business world, everything is gradual. Consequently, this framework requires time to establish itself in the world market. It is projected that a period of three months before it starts realizing its goals. Within this period, the innovation will be selling itself to the designated clients as well as distinctively shaping its products and services. Ultimately, it is the plan’s anticipation to support patients with nonclinical necessities such as the delivery of reading materials or securing of hotel reservations for family members near the healthcare facility. The framework projects to meet its objectives with a three-five month timeframe.

Business metrics are quantifiable strategies that businesses employ to track, monitor, and evaluate the success or failure of business activities. The primary objective(s) of measuring business metrics is to monitor management costs (Fisher & Boswell, 2016). Furthermore, they are used to depict the business’ progression towards long-term and short-term goals. Business growth is crucial to the long-term prosperity of this framework. This is achievable by facilitating the process of acquiring new assets, attracting new customers, and driving business performance and profit.

SWOT Analysis

Strengths

Personalized care support provides an ideal platform where patients express their health disorders and are given almost immediate feedback. This is facilitated by the frameworks digitized equipment, for instance, patients are able to make online appoints and search for appropriate remedies to a given ailment from their doorstep. Secondly, the framework is time-saving and less expensive. Personalized care support cuts down costs, such as consultation and transport charges. Ultimately, personalized care support provides room for more productive consultations. Even with small changes to habits will drastically improve the levels of productivity and efficiency in the workplace (Ciarmiello & Hinna, 2016). This will allow the caregiver to get more quality work done within a short period — and an increase in positive lifestyle and behaviour change. Programming is perceived to be a crucial process of changes that revolves around health

Weaknesses

The framework is a one-off short conversation implying that it cannot be executed on a one-on-one standard-length GP conversation. Personalized care support compromises the process of making various individuals accountable for their roles. Word of mouth is a very vague method of communication. Hence, it does not portray what the person is feeling or going through. Additionally, it is specifically meant to help the caregivers make decisions about patient care and treatment and not vice versa. The caregiver or the management issues this plan; thus, it may not adequately address the needs of the patient.

Opportunities

The framework encourages care professionals and dementia patients to work together and understand what is essential to the patient. This allows the parties to; mutually agree on the goals, identify the needs that require support, develop and implement action plans, and monitor the progress as well (Holtgrave and Greenwald, 2016). Whereas the framework is primarily meant to benefit dementia patients, other stakeholders also reap from the implementation of this plan. This plan has opened various job opportunities to the public; for instance, drivers, software developers, and the telecommunication industry at large have greatly benefitted from this plan.

Threat

Even though dementia patients are perceived to be humble, polite welcoming, some are violent to the degree that healthcare personnel fears for their lives. Based on the idea of mental disorders, violence can be sensationalized, and its repercussions are the spread and deepening of the stigma that it already permeates (Nwaru et al., 2017). Dementia syndrome is often perceived to be inextricably connected to render adverse working environments for nurses. These perceptions carry a series of repercussions on the nurses, which takes the form of heightened discrimination and a sense of isolation from the community.

References

Ballard, C., Mobley, W., Hardy, J., Williams, G., & Corbett, A. (2016). Dementia in Down’s syndrome. The Lancet Neurology, 15(6), 622-636.

Bolton, R. E., Bokhour, B. G., Hogan, T. P., Luger, T. M., Ruben, M., & Fix, G. M. (2019). Integrating personalized care planning into primary care: a multiple-case study of early-adopting patient-centred medical homes. Journal of general internal medicine, 1- 9.

Couchoud, C. G., Beuscart, J. B. R., Aldigier, J. C., Brunet, P. J., & Moranne, O. P. (2015). Development of a risk stratification algorithm to improve patient-centred care and decision making for incident elderly patients with end-stage renal disease. Kidney International, 88(5), 1178-1186.

DaDalt, O., Burstein, A., Kramer, B., D’Ambrosio, L. A., & Coughlin, J. F. (2016). Dementia and financial incapacity: A caregiver study. Working with Older People.

Edwards, S. T., Dorr, D. A., & Landon, B. E. (2017). Can personalized care planning improve primary care?. Jama, 318(1), 25-26.

Fisher, A. J. (2015). Toward a dynamic model of psychological assessment: Implications for personalized care. Journal of consulting and clinical psychology, 83(4), 825.

Fisher, A. J., & Boswell, J. F. (2016). Enhancing the personalization of psychotherapy with dynamic assessment and modelling. Assessment, 23(4), 496-506.

Jacobson, E. D., O’Hanlon, J., & Perillo, K. (2019). The Role of Senior Centers in Mitigating Alzheimer’s and Other Forms of Dementia. Institute for Public Administration.

Manthorpe, J., & Samsi, K. (2016). Person-centred dementia care: current perspectives. Clinical interventions in ageing, 11, 1733.

McManus, M., White, P., Pirtle, R., Hancock, C., Ablan, M., & Corona-Parra, R. (2015). Incorporating the six core elements of health care transition into a Medicaid managed care plan: lessons learned from a pilot project. Journal of pediatric nursing, 30(5), 700- 713.

Badwan, J.J., Al Shobaki, M.J., Naser, S.S.A. and Amuna, Y.M.A. (2017). Adopting technology for customer relationship management in higher educational institutions. International Journal of Engineering and Information Systems (IJEAIS), 1(1), pp.20- 28.

Nogales-González, C., Romero-Moreno, R., Losada, A., Márquez-González, M., & Zarit, S. H. (2015). Moderating effect of self-efficacy on the relation between behavior problems in persons with dementia and the distress they cause in caregivers. Aging & Mental Health, 19(11), 1022-1030.

Coulter, A., & Oldham, J. (2016). Person-centred care: what is it, and how do we get there?. Future hospital journal, 3(2), 114.

Lau‐Walker, M., Landy, A., & Murrells, T. (2016). Personalized discharge care planning for post-myocardial infarction patients through the use of the Personalized Patient Education Protocol–implementing theory into practice. Journal of clinical nursing, 25(9- 10), 1292- 1300.