Pet Cafe Shop
The pet business plan is one of the most essential ideas in the market. Initially, the business has been well-performing in East countries such as China and Japan. The Aussies have developed a strong bond as the pets are seen as friendly in modern society. In line with the pets, the Aussies have had a high demand for coffee from the past. The combination of the two may be tremendously successful. This is therefore an outstanding opportunity in the Australian market. It is a creative and attesting a wider potential in the Australian market. The business that involves the cafes and hotels p[particularly those which cater to the will increase of consumers to human use and involve their pets, are gaining momentum in the Australian market. Pet café i8s therefore a market gap0 in Australia.
The pet café shop may be an outstanding business idea in the Australian market if implemented before the market gap is bridged. However, there are several strategic assumptions behind the success of this idea. One of the assumptions is that our customers, the Aussies believe that pets are part and parcel of the family. They are therefore likely to care for the well-being and health of their family pets. The other strategic assumption is that most of our end-users in the market have the best style expectations. This entails that they are highly qualified on how they should treat their pets. The products that shall be availed in the pet café shop will be adopted by the commercial market. They shall also be encouraged by the government agencies and the design and pet professionals. As a result, there is a likelihood that our brand shall gain high acceptance and recognition in the Australian market.
There are a couple of factors that need to be undertaken for the business idea to be a success in the market. There is a need to establish a competitive strategy to position our brand in the market. The competitive edge shall be established in the market by a careful utilization of technology and patented designs. The central idea is to establish a pet café shop. But the most vital brand is the pet since coffee has a ready market in Australia. First and foremost, there are a couple of elevated pet feeders in the Australian market. There is a need to ensure that the market is integrated with elevated fountain and designs which are contemporary. This will equally capture a wide market share for our brand. As the patent holder of technology, the other essential aspect is to give license to the other manufacturers and this will potentially increase the revenue for the branding benefits which shall be recognized as original with an integrated fountain product.
The other competitive strategy in the positioning of our brand is to provide an off-the-shelf solution to the organization with large breeds of dogs. Some of these organizations include the Mastiffs, the Newfoundland as well as the Great Danes. They provide a five-inch taller than the already expositing elevated feeders on the market. There is a need that, our brand shall need of the pet owners in the market. This implies those who own small urban apartments by an appreciation of the contemporary design. As a new venture in the market, our brand will not be eager in selling too many customers as possible at first. For instance, the first year will be developing a marketing strategy in Australia. From this, our firm will be in a position to expand to the global market. One of our focus is on pet design professionals. The other critical aspect is the pet care professionals and finally the government agencies. Several aspects will enhance the positioning of our brand in the global market. For instance, there is a need for show participation, participating in the design contest entries in the market as well as promotion in the industry and lifestyle magazines. The following years after our brand is well known in the market, it will be important to reach the individual customer. Adverts shall be done through television as well as sponsoring pet shows and competitions. The participation of regional pet important is also paramount in positioning our brand in the market.
Financial Viability using the Break-even Point
After “cooking” the idea in the mind, the other step is to analyze whether it is viable to bring the product in the market. This must be justified by the analysis of the break-even point of the new venture. The most important thing when bringing a new venture in the market is to screen whether it is going to have a positive return to risk ration. At the design stage, however, it is not possible to perform detailed profitability analysis. Break-even implies whether the new venture will make money even with the product. In other words, the sales unit will be in a position to cover all the costs in coming up with the product. Several fixed costs will be incurred such as the overhead and the insurance. Besides, variable costs are the ones that will be used in labor and buying pets and other materials.
Financial viability using Cash flows of the business
The new venture shall also entail the analysis of the cash flows that are expected in the business operation. Ideally, it is the total amount of cash and equivalents transferred into and out of the venture. There are three essential components of cash flows in the business including the investing cash flows, the operating cash flows as well as the financing. The viability of the pet café venture using the cash flow methods shall be done to assess the timing and the potential uncertainty of the cash flows. This is an outstanding goal in the financial reporting of any business and particularly a new venture. The viability thus will indicate the liquidity of the venture, its flexibility, and the general financial performance. If the analysis reports positive cash flows, then the pet café market will be increasing the liquid assets. The debts of the venture will be in a position to be settled and our firm will be in a position to reinvest.
Financial viability using Investment Needs
This analysis shall be done based on the projected increase in productivity over time. The initial investment shall be analyzed including the auxiliary facilities of the investment. A clear estimate is thus made. The assets purchased with time do depreciate. However, the rate of depreciation will not be higher than the production realized. There are other costs involved in the investment and are to b analyzed such as the inputs and the marketing costs. The operating costs of the new venture are also calculated and they may vary considerably. This provides a basis to estimate the magnitude of the financial investment that will be incurred. All three methods are important in realizing the viability of the Pet café investment in Austria.
References
Zelinová, S. (2018). [NEOBHÁJENO] A Business Plan for the Cafe Pet Friend.
Zelinová, S. (2019). A Business Plan for the Cafe Pet Friend.
Soboleva, Y. P., Matveev, V. V., Ilminskaya, S. A., Efimenko, I. S., Rezvyakova, I. V., & Mazur, L. V. (2018). Monitoring of business operations with cash flow analysis. International Journal of Civil Engineering and Technology, 9(11), 2034.
Jastrzebski, S., Szymczak, M., Fort, S., Arpit, D., Tabor, J., Cho, K., & Geras, K. (2020). The break-even point on optimization trajectories of deep neural networks. arXiv preprint arXiv:2002.09572.