Pet Holding Enterprise
Name, Business Idea, Product and Service, and Target Market
I would like to be engaged in a new business endeavor which will deal with offering pet products and services to the pet owners. The line of business will be providing pet services to cats and birds in the United States. I love pets and I would like to provide a solution to the pet owners with regards to food and other pet services such as grooming. There is a booming role that the pets play in the most families and this describes why there are a lot of pets and an increase in pet ownership. Pets’ help in bringing about joy, assist in lowering the rate of blood pressure as they love the pet owners unconditionally.
Business Name
The name of the new business will be Pet Holding Enterprise. The business will endeavor in providing pet services and products at much reduced costs so as to attract mass customers.
Target Market
The target market for my business will be family or households with pets. According to research, in the United States, 80% families keep pets and have good attitude to wild animals (Hall, et al., 2016). Additionally, not all of these households with pets can access and acquire pets’ products and services. My business will therefore endeavor to serve these pet owners with enhanced quality pet products and services so as to encourage them to keep pets and also attract young families to keep pets because they will be able to access them with lower costs. Moreover, most of the households in the United States have disposable income that will allow them to access the firm’s pet products and services.
Advertisement
With regards to advertisement, my business will use both traditional and modern marketing techniques so as to reach to a wide market base and convince them to be the business loyal consumers. The pet holding enterprise will use social media marketing as a modern means of marketing. It will use tools such as Twitter, Facebook and Instagram to market its products. The use of social media in marketing my pet products and services is important because it will help in developing a good brand reputation using small amount of cash. The social media is a cost-saving technique since it allows a marketer to craft a single message and sent it to a high number of people within a short time at a reduced cost.
To add on the above, the social media can allow pet holding enterprise to create a website and be able to generate leads that will turn into the business loyal consumers. Through activities such as user generation content and social media influencer, the pet business will be able to attract mass consumers and turn them into pay back ones. According to research about 70% of the residents in America access the social media platforms and this is a good sign that the business will reach and persuade a big number of consumers to try its quality provisions.
In using the traditional method, the business will use print media strategy, whereby it will print advertisements and place them around the business location. This will help the business in reaching to the potential customers and encourage them to try its products and services. Print media will assist the business in targeting the local consumers and provide reach to both levels of consumers. Moreover, this method is cost effective.
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