physical fitness facility
The business that I intend to start is a physical fitness facility. This is specifically a place that will offer gym and yoga services that contribute to the entire well being of people. With increased demand for physical fitness across the globe, I consider this a suitable business that will not only generate profits for me but also contribute to healthy living styles among people. This business will utilize some of the modern fitness facilities that are efficient and more flexible. The business will provide free personal training, free counseling on nutrition to members, fitness apparels, workshops and fitness assessment to all members. A physical fitness centre is an attractive business idea that can solely gain the attention of people since everyone prefers to live a healthy living. Entertainment facilities will also be offered to clients who want to be attended to.
Business name.
My business’s name will be called Millennium Gym Yocentre because it will be providing both yoga and gym services.
Target market.
My business is a diverse field that will target both old and young people that looking for enhance their physical well being. The business will also target booth part time and full time working class individuals as they can always find some time to visit the gym and carry out some workouts. The business also target individual that have various health disabilities such obesity since it physical exercises serves as a great remedy for such disease. I will also target people who have some disposable income to spend on entertainment.
Advertisement.
I choose online platforms as the most suitable media for sharing my advertisements. In this, I will mostly utilize Facebook and Twitter platforms since they receive a lot of visitors whom I can convince and turn them to be my customers. I will also use direct advertising techniques which will involve meeting people in parties, schools, work stations and passers by then persuade using word of mouth.