Public relation is propaganda
Introduction
Public relations and propaganda are seen to be very similar to each other. These two big words have a very thin or small line that differentiates them. To start with, public relations are usually defining as a branch of propaganda that is purposed on the establishments or of restoring the good relations between the given organization with the public. This means that it is mandated with ensuring that a good relationship exists between the organizations that do relate to the firm. On the other note, the propaganda is seen to be the deliberate move to influence other or the organizations to think in a certain positive way. Also, these people and the organizations toy behave as the source want them to behave.
The propaganda and public relations are hence much similar to each other. The two big names are similar in that they all tend to influence and shape the public opinion about the source. It has also been noted that both the public relation and the propaganda uses the mass media to portrays the message they need to be passed to the targeted audience. These two also usually have a specified audience for example if it is the market can have the youths to be the target audience. At the situation where the youths are the target audience the source may tend to use the social platform for example the Instagram or the Facebook to be the best mass media for their target audience.
From the various research conducted the main difference between the public relations and the propaganda is how this message is sent out to the target audience. In the scenario where the message is to be disseminated by the public relation these message is a truth one. For the message to get to the target audience the public relations use all the available facts to drive the desired emotions about the message. The publication relation assists the target audience to know about a certain aspect of the organization and there after end up developing a positive attitude about the organization. On the other hard the propaganda is centrally to the public relations according to how the information is transferred to the targeted audience. The propaganda is seen to aim on dividing the different subject according to those who support the organization or do not support the organization. The propaganda divides the audience according to those who support the organization idea and onto those who don’t support the idea. What is the development of these two practices; public relations and propaganda
Discussion
The historical development of the propaganda and the public relation
Ove the past the propaganda has been seen to be much unpopular to most of the people. The reason for the unpopular of the propaganda a was on its popular usage of it was mainly used for the mass deception and for the manipulation of the people. In the past few know that the propaganda had a specific something much bigger than this. The propaganda is seen to abandon its negative connotations in the early twentieth century.
Propaganda first came into usage well in the 1622, this is from the Catholic Sacred Congregation for the propagation of the faith. These continued to be used but by the twentieth century the name was properly soiled.at this time the propagandists were looking for a better name to replace the propaganda because of its bad perception by most of the people by that time.it took decades before coming up with the correct word to be used in the place of the propaganda and for another name to reach a consensus .in the year 1933 Raymond Mayer came with a name in his how to do publicity 1933. Before this period propaganda have been used to win the wars and also to aid in the battle of the trade that existent between most of the groups. This tainted a bad image for the word.
Publicity was the new name that seemed to be the possible word for replacing the propaganda which was much soiled by then but at 1920s “public relation” gained dominance and it peaked. The propagandist has done a great job in the crystallizing of the opinion of the people through the introduction of the new name. in the todays world there are few people who knows of the connection between the public relations and the propaganda and of which as per from the topic the public relation is the propaganda itself. This is the propaganda which is well tainted and branded to a new name but with the same critical role.
For the proper understanding of this words will have to shift interchangeably towards this two word because they all mean as the same thing. Propaganda is seen as not different from the public relation except for the different in the name. The propaganda and the public relations relates to the same activities and even the same audience as per from the current world. These two words are seen to be much same except that the public relations are seen to be doubling the propaganda this means that the public relation is the propaganda for the propaganda.
Understanding the critical role of the propagandists can assist us to be able to identify the relationships between the words and how the public relation is propaganda itself.as it is known there are few organizations that are willing to open up about the secrets of their businesses and are hence ready to preserve the trade secrets of the organization. For this purpose, most of the business organization uses the propagandist to hide the trade secrets that may be exposed. this is used to protect the company from losing of its competitors over a certain operation of the firm.
It has been noted and realized that the modern propaganda firm was Publicity Bureau of Boston which was founded in 1900.The developments of this was much influenced by the developments that had taken place before its establishments. Later the practitioners enhanced it with the different modification and which show the rejection of the relation of power and the knowledge that traced the publicity Bureau .at this period of of the temporal and the concept[teal flux the establishments of the bureaus casts it progress from 1900 and which see the founding of the Publicity Bureau to 1934 , this led to the death of Ivy L. Lee which was the foremost early counsel in the public relations.in these period of ,1900 -1934 , it experienced a decentralized that highly interconnected to the development of the modern propaganda.at this point the propaganda and the public relation each stood at it point although most of the corporations tried to refigure this two for the success of the corporation.
The first law that made the incorporation easy in the united states was the one which was established in 1896 in New Jersey of which the other states followed after this. From the 1896 most of the corporate apparatus were seen to be having a key role in the quest of shaping and in the intensification of the changes that were to take part in the United States. In the united states this is the place where the modern public relation was not born. Although been started in the US by beginnings of the publicity and the press the public relations is seen originally to have come from the Europeans as they were trying to reflect on the pain of the war and hence seeking a platform for the international understandings among the world nations. These was to be attained through the usage of the democracy public relations strategies and the practices. These was well expressed in 1948 where it brought the Europeans delegates together in the formation of the IPRA’s to influence the spread of the public relation in the world. These Europeans looked for the US for the ideas on how to curb the second world war. These consultations that was done to the US led to the expansion of the major known US consultancies for example the Barnet and Reef which later led to the internationalization of the public relations.
The Europeans experienced another important influence on the penetration of the public relation through the creation of the transnationals companies. These transnationals companies led to the advancement of the corporate communication department. These led to the diverse advancement in the marketing or the consumer public relations because it involved usage of the many taxctictical moves and styles to win the market. It is noted that at this time the Europe had many universities offering the PR but seemed very slow in the following of the publication relations training. Between 1960s and 1970s the public relation was seen to deal with the media relations. This involved the proper scrutiny of the journalist including the background as they entered this profession which seems to be a limitation up to this time. At 1980s public relations studies commenced in Europe with UK been the first group to offer this in the universities while other countries followed this later.
The public relation is seen also to be expressed and flourish after the fall of the Berlin Wall in 1989 and still the collapse of the Eastern Bloc. These is immediately after the communisms period. These sees an introduction of the new PR that led to introduction of the Public Relation that mainly concentrated with the democratic governments and the others concentrated with the practices in the formerly socialist countries. These saw most of the people leaving most of the propaganda job and joining the public reklations related entrepreneurs which saw most of the people using different techniques.
In the Nineties the Europe have been seen to led the whole world through two public relations areas. The first key one is the formation of the International Communications Consultants Association (ICCO)these association was formed in 1988. These associations have brought most of the world public relations trade bodies and has necessitated in the development of the Quality Assurance Movement for the whole world. The public relation has hence necessitated in the supporting on the employment and national public relations trade and has hence strengthened the profession bodies. At this decade it is to be noted that it started with a recession and which is unlike to the other current times in the world. Behold the world been in recession the public relation led to the rapid expansions in the corporations, consultancies and government. These saw the privatization of the government entities which led fueling of the new markets.
By looking to up to date development of the public relations which has advanced from the propaganda, public relation has been seen to be major communication practice in the Europe and which has been concentrated to the entire world. The first start of the public relations as just and agency un the US has been to transform the entire world. the public relation has been seen to bring the widespread massive employment, these is also extensive of the public relations practices and a lot of the researches have been indicated about it.
Conclusion
“public relation is propaganda” These two words are seen to be much same except that the public relations are seen to be doubling the propaganda this means that the public relation is the propaganda for the propaganda.As it has been described from the essay above the public relation was just a sweet name that came to replace the already soiled propaganda name. hence these words are just found used be used interchangeabley. These two pracrticves are only different in the message disseminated to the audience.
In conclusion the public relation is propaganda that have advanced. These two have gone through a series of the transformation. The public relation has been seen to be massive importance to the whole world.
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