Name
Civic Address
Municipality, Province and Postal Code
Date
JRC TOYS – Division JRC Marketing
5589 Royalmount, Suite 100 Montreal,
Quebec H4P 1J3 Canada.
Dear Sir/ Madam
RE: CONCERNS ABOUT POTENTIAL GENDER STEREOTYPING IN YOUR TOYS
Kindly refer to the subject mentioned above. I am (name), an adult who studies and resides in Toronto (add specific address). I have had multiple encounters with your toys that are not only impressively lined but also often advertised on different platforms. In the past two weeks, when my cousin was celebrating his birthday, I managed to walk into one of your stores in Toronto to get him a surprise toy to celebrate his birthday. However, during such a visit, I witnessed a glaring disparity, an aspect that seemingly indoctrinates gender stereotyping that separated children within the traditional gender stratifications.
One disturbing aspect of the toys in the store is how the aisles where the stores were kept are distinctively separated based on the gender of the children. In one shelf, some labels indicated boys only while others on the other side were labelled as girls only. The aspect does not help in any way in bridging between the genders that many people aspire to achieve in Canada. Worse, in the boys’ section, the most toys were in the form of cars, jets, and movie heroes such as the Spiderman and Batman among other characters they regularly encounter in fiction. On the other side, on the girls’ side toys were mostly in the form of dolls and cooking utensil, a reflection of the traditional segregation of gender.
Therefore, I would like to encourage that the company should start, within their convenience, an initiative to ensure that the toys made does not continue perpetuating and indoctrinating gender stereotype by manufacturing toys that are gender-neutral. In the stores, the toys should also not be segregated based on the gender of the children but placed without labelling to give the children to choose toys based on their preferences and tastes.
Yours faithfully
Name