Religious group- Different factors affect consumer buying decision and categorized in different sections. A religious group is not part of social influence but rather a cultural factor.
Bill is acting as a personal consumer as he is buying himself tickets and his friend’s.
Indirect observation- The process whereby one is observing the final result. Samsung is reviewing the comments, which are the ultimate effects and not the behaviour itself.
Input stage – a firm’s marketing efforts which include the product, price, promotion and place are affected at the input stage.
Qualitative; Quantitative
Focus groups, depth interviews and projective techniques are known as qualitative research methods as they involve direct contact with the respondent and direct observation. Surveys, experimentation and structured observation are known as quantitative research methods as data collected are analyzed objectively.