Role and importance of stakeholders for Morgan Motors
Table of Contents
Executive Summary: 2
Introduction: 3
Review of the operation: 3
Stakeholders of The Company: 4
The Stake-Holders and Their Effect on the Company: 4
Executive Summary
This report contains a brief overview of Morgan Motors including their vision and success. The purpose of this report is to analyze the operational structure of Morgan Motors and how it supports its stakeholders. The report also contains information that has been gathered from various online resources regarding the operation of Morgan Motors and critically assessing the extent to which the operation supports the delivery of their vision. The conclusion of this report summarises the purpose of research and mentions the new-findings during the process of completing the same.
INTRODUCTION:
The company Morgan Motors is a motorsports manufacturer producing personalized, sleek motor cars for car lovers bound together by ash, leather, and aluminum. It was under Charles Morgan before, but now Morgan Motors is under a significant Investor group Invest industrial. Morgan Motors provides a splendid mixture of traditional craftsmanship with the latest technology, thus diverging from the other mass-producing automotive companies.
REVIEW OF THE OPERATION:
Vision Approach:
The company’s customers’ satisfied feedbacks solidify the fact that Morgan Motors has achieved their goal for the most part. The customers, as well as the employees, enjoy the company’s productive workplace and products. Morgan Motors also distinguishes itself from other companies because it openly allows the customers to peek into the company’s car manufacturing processes. Their hospitality was also reflected in some reviews as they care for their customers.
Critical Analysis: One of the main drawbacks of this close to perfect company would be the long waiting time that will be assigned to the customers or clients. The waiting list is really huge, lasting from 6 months to around 10 years. This might be fine with a few customers but overtime, the risk of losing the number of customers waiting is very high. Losing customers will result in cutting down on capital revenue. The increase in profits percentages will decrease over a period of time. Hence if the company looks into this issue of having their customers wait for long periods of time and come up with an optimal situation where in the essence of their hand-made cars is not lost and the time to wait for one’s car is not really in “years”.
Change in market strategy? The investindustrial has asked Morgan Motors to identify a new market to break into without compromising their current position. It seems to be quite appropriate to ask for a change in Morgan Motors market strategy and consumer satisfaction. The company only manufactures around 300-400 cars a year, where in the customers who sign up for the car are in thousands, hence leading them all into a long waiting list. Due to this reason, the investindustrial have suggested Morgan Motors to choose an optimal solution for this huge marketing strategy flaw. Maybe increasing the number of workers in the manufacturing sector of the company will help them to increase the number of cars they are able to manufacture. With right planning they can easily manufacture around 1000-1500 cars a year as a short term goal and gradually increase the number every year or so. This will help the company reduce the waiting list by at least 15-20% each year.
Supply Chain:
- Inbound Logistics
Often devoting money and time to maximize inbound logistics comes second to outbound logistics activities. Regulation of the incoming transit system and assessment of potential network configurations will mitigate prices , increase response times and optimize the usage of infrastructure.
- Facility and Manufacturing
Over the course of time, demand for specific cars changes to new areas or various sizes, and manufacturers and pricing strategies adjust too. Sites of buildings and rates of inventories can also be adjusted to hold them in line.
- Outbound Logistics
The infinite variations of direction, paths and networks to choose among, automakers are shifting to sustainability and application development to ease outbound logistics decision taking. Below are only such illustrations:
Stakeholders of The Company:
- BMW
- The Morgan Family
- Investindustrial
The Stake-Holders and Their Effect on the Company:
An Italian group of investors purchased the company from the Morgan family since the latter believes that such a decision would bring about good innovation to the company and bring it more stability. This has been fruitful since, under the new influence, Morgan Plus Six was released, reflecting a previously modeled car from the company in 1936.
BMW is the second most significant stakeholder of the company in its list. It gives that position much value for Morgan Motors since they supply the company with lightweight engines to be used in their splendid cars. This step proves its worth by the resultant release of Morgan Plus Six, a successful vehicle in the market. This step was crucial because the owners of the company alone couldn’t have handled the preliminary management required for such an advent.
The executive committee would now become partners in the transition and all employees can. Supported by entrepreneur Andrea C. Bonomi, Investindustrial has investments in many car firms along with an established interest in Aston Martin.
Conclusion of the report:
This report demonstrates the role and importance of stakeholders for Morgan Motors and analyzes its management strategies. It can be observed that the company is drawing in stakeholders by selling most of its shares, while the money from such decisions gets pooled for the staff and management. Despite the relative importance of such steps, they are risky as well since increasing shareholders increases management risks along with it.
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